analyticsdir
Privacy-first Self-hosted Cookieless Session recordings Error tracking Free plan
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Privacy-first Self-hosted Open source Cookieless GDPR compliant CCPA compliant Free plan Real-time data E-commerce tracking App analytics Event tracking Behavior analytics Funnels Revenue tracking Error tracking Audience insights User segments Session recordings Heatmaps User feedback Surveys Polls Personalization A/B testing Goals Data ownership Data export Integrations Custom reports AI insights Retention analytics Cohort analysis Ad-blocker resistant Enterprise Market intelligence Competitive analysis Cross-device tracking Web analytics SEO research

Open Web Analytics vs Smartlook comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Smartlook if

Existing Smartlook customers planning a move to another web or mobile behavior analytics platform

Capabilities only listed for Smartlook

App analytics Funnels Error tracking Session recordings Cross-device tracking

Important considerations: Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.

Shared capabilities

Event tracking Behavior analytics Heatmaps User segments Data export Integrations Retention analytics
Attribute Open Web Analytics Smartlook
Overview A GPL-licensed, self-hosted web analytics framework with pageview and event tracking, conversion goals, funnels, segmentation, click heatmaps, visitor paths, and WordPress support.A web and mobile behavior analytics product with session recordings, heatmaps, funnels, events, and crash reports. Smartlook reached end of sale on May 31, 2026 and is no longer available to new customers.
Pricing Free, open sourceNo new subscriptions since May 31, 2026. Renewals and expansions end August 31, 2026.
Deployment Self-hostedVendor-hosted cloud
Best for Tech-savvy users who want a free, self-hosted analytics solutionExisting Smartlook customers planning a move to another web or mobile behavior analytics platform
Operator Open Web Analytics project
Independent project		Smartlook, s.r.o.
Subsidiary of Cisco Systems, Inc.
Company base Distributed organizationBrno, Czechia · European Union
Organization scale No comparable official organization-size figure was publicly disclosed.No comparable official organization-size figure was publicly disclosed.
Recent direction operational reliability
Recent official evidence shows a focus on operational reliability.		platform integration
Recent official evidence shows a focus on platform integration.
Key features
  • Self-hosted GPL software
  • Pageview and event tracking
  • Conversion goals and funnels
  • Visitor segmentation
  • Click heatmaps
  • Visitor paths
  • Ecommerce tracking
  • WordPress integration
  • Web and mobile session replay
  • Heatmaps
  • Funnels
  • Event analytics
  • Crash reports
  • User identification
  • Mobile app analytics
Important considerations Community-maintained software requires self-hosting and technical upkeep; official product documentation and release communication are less active than major alternatives.Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.
Integrations WordPressShopify, WordPress
Fact check We checked this information against official vendor sources on 2026-08-08. We checked this information against official vendor sources on 2026-08-27.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

AttributeOpen Web AnalyticsSmartlook
App analytics Not listed Listed
Behavior analytics Listed Listed
Cross-device tracking Not listed Listed
Custom reports Listed Not listed
Data export Listed Listed
Data ownership Listed Not listed
E-commerce tracking Listed Not listed
Error tracking Not listed Listed
Event tracking Listed Listed
Funnels Not listed Listed
Goals Listed Not listed
Heatmaps Listed Listed
Integrations Listed Listed
Open source Listed Not listed
Real-time data Listed Not listed
Retention analytics Listed Listed
Revenue tracking Listed Not listed
Self-hosted Listed Not listed
Session recordings Not listed Listed
User segments Listed Listed
Full details: Open Web Analytics Full details: Smartlook