Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.
Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.
Choose Open Web Analytics ifTech-savvy users who want a free, self-hosted analytics solution
Important considerations: Community-maintained software requires self-hosting and technical upkeep; official product documentation and release communication are less active than major alternatives.
Choose Umami ifTech-savvy users and businesses prioritizing privacy and simplicity
Important considerations: Cloud counts pageviews, custom events and each stored event property toward usage. Session replay and heatmaps require Cloud Business or Enterprise; Business includes 5,000 replays, then $0.005 each. Cloud has features beyond self-hosting; check edition parity and operating costs.
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| Attribute | Open Web Analytics | Umami |
|---|---|---|
| Overview | A GPL-licensed, self-hosted web analytics framework with pageview and event tracking, conversion goals, funnels, segmentation, click heatmaps, visitor paths, and WordPress support. | An open-source, self-hosted or managed-cloud analytics platform with cookieless traffic and event reporting plus newer funnels, revenue, Web Vitals, session replay, and heatmap capabilities. |
| Pricing | Free, open source | Free self-hosting. Cloud Hobby: $0 for 100K events/month and one website; Pro: $20/month with 1M events; Business: $200/month with 10M events; Enterprise: custom. Paid overages are metered. |
| Deployment | Self-hosted | Self-hosted and hosted options |
| Best for | Tech-savvy users who want a free, self-hosted analytics solution | Tech-savvy users and businesses prioritizing privacy and simplicity |
| Operator | Open Web Analytics project Independent project | Umami Software, Inc. Independent private company |
| Company base | Distributed organization | San Francisco, United States · United States |
| Organization scale | No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | operational reliability Recent official evidence shows a focus on operational reliability. | behavior analysis Recent official evidence shows a focus on behavior analysis. |
| Key features |
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| Important considerations | Community-maintained software requires self-hosting and technical upkeep; official product documentation and release communication are less active than major alternatives. | Cloud counts pageviews, custom events and each stored event property toward usage. Session replay and heatmaps require Cloud Business or Enterprise; Business includes 5,000 replays, then $0.005 each. Cloud has features beyond self-hosting; check edition parity and operating costs. |
| Integrations | WordPress | WordPress, Vercel |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-09-30. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
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| Attribute | Open Web Analytics | Umami |
|---|---|---|
| Audience insights | Not listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Not listed | Listed |
| Cookieless | Not listed | Listed |
| Cross-device tracking | Not listed | Listed |
| Custom reports | Listed | Listed |
| Data export | Listed | Listed |
| Data ownership | Listed | Not listed |
| E-commerce tracking | Listed | Listed |
| Event tracking | Listed | Listed |
| Free plan | Not listed | Listed |
| Funnels | Not listed | Listed |
| GDPR compliant | Not listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Listed | Listed |
| Integrations | Listed | Listed |
| Open source | Listed | Listed |
| Privacy-first | Not listed | Listed |
| Real-time data | Listed | Listed |
| Retention analytics | Listed | Listed |
| Revenue tracking | Listed | Listed |
| Self-hosted | Listed | Listed |
| Session recordings | Not listed | Listed |
| User segments | Listed | Listed |