Open Web Analytics vs WPLytic comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Open Web Analytics if

Tech-savvy users who want a free, self-hosted analytics solution

Capabilities only listed for Open Web Analytics

Open source E-commerce tracking Behavior analytics Heatmaps Revenue tracking Data export Integrations Custom reports Retention analytics

Important considerations: Community-maintained software requires self-hosting and technical upkeep; official product documentation and release communication are less active than major alternatives.

Choose WPLytic if

WordPress site-owners, agencies, small businesses seeking lightweight, privacy-compliant, self-hosted analytics.

Capabilities only listed for WPLytic

Privacy-first Cookieless GDPR compliant CCPA compliant Funnels AI insights Ad-blocker resistant

Important considerations: WordPress-only deployment uses your site's server and database, so storage, performance, backups, and retention remain your responsibility.

Shared capabilities

Self-hosted Real-time data Event tracking User segments Goals Data ownership

Attribute	Open Web Analytics	WPLytic
Overview	A GPL-licensed, self-hosted web analytics framework with pageview and event tracking, conversion goals, funnels, segmentation, click heatmaps, visitor paths, and WordPress support.	A privacy-focused, self-hosted WordPress analytics plugin that stores data on the site's own server and combines real-time traffic, events, tags, segments, funnels, and AI-assisted analysis.
Pricing	Free, open source	Public plans: $29/month or $99/year for one WordPress site, including updates and support
Deployment	Self-hosted	Self-hosted
Best for	Tech-savvy users who want a free, self-hosted analytics solution	WordPress site-owners, agencies, small businesses seeking lightweight, privacy-compliant, self-hosted analytics.
Operator	Open Web Analytics project Independent project	TIPS4DESIGN SRL Independent private company
Company base	Distributed organization	Romania · European Union
Organization scale	No comparable official organization-size figure was publicly disclosed.	No comparable official organization-size figure was publicly disclosed.
Recent direction	operational reliability Recent official evidence shows a focus on operational reliability.	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.
Key features	Self-hosted GPL software Pageview and event tracking Conversion goals and funnels Visitor segmentation Click heatmaps Visitor paths Ecommerce tracking WordPress integration	Self-hosted Unlimited sessions Event tracking Custom tags User segments Real-time analytics AI insights Goals/funnels No cookies GDPR/CCPA/PECR compliant
Important considerations	Community-maintained software requires self-hosting and technical upkeep; official product documentation and release communication are less active than major alternatives.	WordPress-only deployment uses your site's server and database, so storage, performance, backups, and retention remain your responsibility.
Integrations	WordPress	WordPress
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-27.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	Open Web Analytics	WPLytic
Ad-blocker resistant	Not listed	Listed
AI insights	Not listed	Listed
Behavior analytics	Listed	Not listed
CCPA compliant	Not listed	Listed
Cookieless	Not listed	Listed
Custom reports	Listed	Not listed
Data export	Listed	Not listed
Data ownership	Listed	Listed
E-commerce tracking	Listed	Not listed
Event tracking	Listed	Listed
Funnels	Not listed	Listed
GDPR compliant	Not listed	Listed
Goals	Listed	Listed
Heatmaps	Listed	Not listed
Integrations	Listed	Not listed
Open source	Listed	Not listed
Privacy-first	Not listed	Listed
Real-time data	Listed	Listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Self-hosted	Listed	Listed
User segments	Listed	Listed

Full details: Open Web Analytics Full details: WPLytic