OpenPanel vs Smartlook comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose OpenPanel if

Developers, SaaS teams, and privacy-conscious businesses that want one open-source system for website and product analytics

Capabilities only listed for OpenPanel

Privacy-first Self-hosted Open source Cookieless GDPR compliant CCPA compliant Real-time data E-commerce tracking Revenue tracking Audience insights A/B testing Goals Data ownership Custom reports AI insights Cohort analysis Web analytics

Important considerations: Cloud has no permanent general free plan after its 30-day trial. Self-hosting requires a VPS, Docker-based services, database operations, upgrades, email configuration, security, and backups.

Choose Smartlook if

Existing Smartlook customers planning a move to another web or mobile behavior analytics platform

Capabilities only listed for Smartlook

Error tracking Heatmaps Cross-device tracking

Important considerations: Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.

Shared capabilities

App analytics Event tracking Behavior analytics Funnels User segments Session recordings Data export Integrations Retention analytics

Attribute	OpenPanel	Smartlook
Overview	An open-source web and product analytics platform combining cookieless traffic reporting, event analytics, custom dashboards, funnels, retention, revenue tracking, user profiles, session replay, A/B testing, and an optional AI assistant.	A web and mobile behavior analytics product with session recordings, heatmaps, funnels, events, and crash reports. Smartlook reached end of sale on May 31, 2026 and is no longer available to new customers.
Pricing	30-day cloud trial; cloud starts at $2.50/month for 5,000 events, $20/month for 100,000 events, and scales by event volume; AGPL self-hosting is free	No new subscriptions since May 31, 2026. Renewals and expansions end August 31, 2026.
Deployment	Self-hosted and hosted options	Vendor-hosted cloud
Best for	Developers, SaaS teams, and privacy-conscious businesses that want one open-source system for website and product analytics	Existing Smartlook customers planning a move to another web or mobile behavior analytics platform
Operator	OpenPanel AB Independent private company	Smartlook, s.r.o. Subsidiary of Cisco Systems, Inc.
Company base	Stockholm, Sweden · European Union	Brno, Czechia · European Union
Organization scale	No comparable official organization-size figure was publicly disclosed.	No comparable official organization-size figure was publicly disclosed.
Recent direction	product analytics Recent official evidence shows a focus on product analytics.	platform integration Recent official evidence shows a focus on platform integration.
Key features	Cookieless web analytics Product and event analytics Custom dashboards and reports Funnels and conversion analysis Retention and user profiles Revenue tracking Session replay A/B testing AI analytics assistant Free AGPL self-hosting	Web and mobile session replay Heatmaps Funnels Event analytics Crash reports User identification Mobile app analytics
Important considerations	Cloud has no permanent general free plan after its 30-day trial. Self-hosting requires a VPS, Docker-based services, database operations, upgrades, email configuration, security, and backups.	Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.
Integrations	JavaScript, React, Next.js, Vue, Swift, Kotlin, REST API	Shopify, WordPress
Fact check	We checked this information against official vendor sources on 2026-08-09.	We checked this information against official vendor sources on 2026-08-27.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	OpenPanel	Smartlook
A/B testing	Listed	Not listed
AI insights	Listed	Not listed
App analytics	Listed	Listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Listed
CCPA compliant	Listed	Not listed
Cohort analysis	Listed	Not listed
Cookieless	Listed	Not listed
Cross-device tracking	Not listed	Listed
Custom reports	Listed	Not listed
Data export	Listed	Listed
Data ownership	Listed	Not listed
E-commerce tracking	Listed	Not listed
Error tracking	Not listed	Listed
Event tracking	Listed	Listed
Funnels	Listed	Listed
GDPR compliant	Listed	Not listed
Goals	Listed	Not listed
Heatmaps	Not listed	Listed
Integrations	Listed	Listed
Open source	Listed	Not listed
Privacy-first	Listed	Not listed
Real-time data	Listed	Not listed
Retention analytics	Listed	Listed
Revenue tracking	Listed	Not listed
Self-hosted	Listed	Not listed
Session recordings	Listed	Listed
User segments	Listed	Listed
Web analytics	Listed	Not listed

Full details: OpenPanel Full details: Smartlook