| Overview |
An open-source web and product analytics platform combining cookieless traffic reporting, event analytics, custom dashboards, funnels, retention, revenue tracking, user profiles, session replay, A/B testing, and an optional AI assistant. | A conversion optimization and digital experience platform offering A/B testing, heatmaps, surveys, feature flagging, and personalization across web and mobile. |
| Pricing |
30-day cloud trial; cloud starts at $2.50/month for 5,000 events, $20/month for 100,000 events, and scales by event volume; AGPL self-hosting is free | Growth, Pro, and Enterprise packages use sales-assisted, usage-based pricing; VWO also offers free product exploration |
| Deployment |
Self-hosted and hosted options | Vendor-hosted cloud |
| Best for |
Developers, SaaS teams, and privacy-conscious businesses that want one open-source system for website and product analytics | CRO teams, UX researchers, agencies optimizing user experiences |
| Operator |
OpenPanel AB
Independent private company | Wingify Software Private Limited
Subsidiary of Everstone Capital |
| Company base |
Stockholm, Sweden · European Union | Delhi, India · Other region |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | at least 450 employees · operator, as of 13 Aug 2026 |
| Recent direction |
product analytics
Recent official evidence shows a focus on product analytics. | suite consolidation
Recent official evidence shows a focus on suite consolidation. |
| Key features |
- Cookieless web analytics
- Product and event analytics
- Custom dashboards and reports
- Funnels and conversion analysis
- Retention and user profiles
- Revenue tracking
- Session replay
- A/B testing
- AI analytics assistant
- Free AGPL self-hosting
|
- A/B and multivariate testing
- Feature rollouts
- Session replay
- Heatmaps
- Funnels
- Surveys and polls
- Personalization
- Mobile experimentation
- AI-assisted optimization
|
| Important considerations |
Cloud has no permanent general free plan after its 30-day trial. Self-hosting requires a VPS, Docker-based services, database operations, upgrades, email configuration, security, and backups. | VWO is a multi-product suite; capabilities and MTU allowances depend on the selected products and sales-assisted tier. |
| Integrations |
JavaScript, React, Next.js, Vue, Swift, Kotlin, REST API | Google Analytics, Adobe Analytics, Segment |
| Fact check |
We checked this information against official vendor sources on 2026-08-09. |
We checked this information against official vendor sources on 2026-08-08. |