OpenPanel vs Wix Analytics comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose OpenPanel if

Developers, SaaS teams, and privacy-conscious businesses that want one open-source system for website and product analytics

Capabilities listed only for OpenPanel in this selection

Privacy-first Self-hosted Open source Cookieless GDPR compliant CCPA compliant App analytics A/B testing Data ownership Cohort analysis Web analytics

Important considerations: Cloud has no permanent general free plan after its 30-day trial. Self-hosting requires a VPS, Docker-based services, database operations, upgrades, email configuration, security, and backups.

Choose Wix Analytics if

Wix site owners who want integrated website and business analytics

Capabilities listed only for Wix Analytics in this selection

Free plan Cross-device tracking

Important considerations: Wix-only. Report tables display up to 1,500 rows and downloads up to 5,000. With a cookie banner enabled, traffic and behavior reports exclude visitors who have not consented to analytics cookies.

Shared capabilities

Real-time data E-commerce tracking Event tracking Behavior analytics Funnels Revenue tracking Audience insights User segments Session recordings Goals Data export Integrations Custom reports AI insights Retention analytics

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Attribute	OpenPanel	Wix Analytics
Overview	An open-source web and product analytics platform combining cookieless traffic reporting, event analytics, custom dashboards, funnels, retention, revenue tracking, user profiles, session replay, A/B testing, and an optional AI assistant.	Wix's built-in website analytics combines traffic, behavior, revenue, real-time activity, session recordings, AI-assisted questions, AI visibility, and growth reporting inside the Wix dashboard.
Pricing	30-day cloud trial; cloud starts at $2.50/month for 5,000 events, $20/month for 100,000 events, and scales by event volume; AGPL self-hosting is free	Wix Analytics is included with Wix sites, with no separate analytics subscription. The Analytics Pro AI assistant requires an upgraded site; report access also depends on contributor permissions.
Deployment	Self-hosted and hosted options	Vendor-hosted cloud
Best for	Developers, SaaS teams, and privacy-conscious businesses that want one open-source system for website and product analytics	Wix site owners who want integrated website and business analytics
Operator	OpenPanel AB Independent private company	Wix.com Ltd. Independent public company
Company base	Stockholm, Sweden · European Union	Tel Aviv, Israel · Other region
Organization scale	No comparable official organization-size figure was publicly disclosed.	4,622 employees · operator, as of 31 Dec 2025
Recent direction	product analytics Recent official evidence shows a focus on product analytics.	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.
Key features	Cookieless web analytics Product and event analytics Custom dashboards and reports Funnels and conversion analysis Retention and user profiles Revenue tracking Session replay A/B testing AI analytics assistant Free AGPL self-hosting	Built into Wix Traffic and sales overviews Real-time visitor feed Behavior reports Session recordings AI analytics assistant AI visibility overview Industry benchmarking Custom and scheduled reports CSV export
Important considerations	Cloud has no permanent general free plan after its 30-day trial. Self-hosting requires a VPS, Docker-based services, database operations, upgrades, email configuration, security, and backups.	Wix-only. Report tables display up to 1,500 rows and downloads up to 5,000. With a cookie banner enabled, traffic and behavior reports exclude visitors who have not consented to analytics cookies.
Integrations	JavaScript, React, Next.js, Vue, Swift, Kotlin, REST API	Wix SEO, Wix Email Marketing
Fact check	We checked this information against official vendor sources on 2026-08-09.	We checked this information against official vendor sources on 2026-09-30.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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Attribute	OpenPanel	Wix Analytics
A/B testing	Listed	Not listed
AI insights	Listed	Listed
App analytics	Listed	Not listed
Audience insights	Listed	Listed
Behavior analytics	Listed	Listed
CCPA compliant	Listed	Not listed
Cohort analysis	Listed	Not listed
Cookieless	Listed	Not listed
Cross-device tracking	Not listed	Listed
Custom reports	Listed	Listed
Data export	Listed	Listed
Data ownership	Listed	Not listed
E-commerce tracking	Listed	Listed
Event tracking	Listed	Listed
Free plan	Not listed	Listed
Funnels	Listed	Listed
GDPR compliant	Listed	Not listed
Goals	Listed	Listed
Integrations	Listed	Listed
Open source	Listed	Not listed
Privacy-first	Listed	Not listed
Real-time data	Listed	Listed
Retention analytics	Listed	Listed
Revenue tracking	Listed	Listed
Self-hosted	Listed	Not listed
Session recordings	Listed	Listed
User segments	Listed	Listed
Web analytics	Listed	Not listed

Full details: OpenPanel Full details: Wix Analytics