OpenPanel vs WPLytic comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose OpenPanel if

Developers, SaaS teams, and privacy-conscious businesses that want one open-source system for website and product analytics

Capabilities only listed for OpenPanel

Open source E-commerce tracking App analytics Behavior analytics Revenue tracking Audience insights Session recordings A/B testing Data export Integrations Custom reports Retention analytics Cohort analysis Web analytics

Important considerations: Cloud has no permanent general free plan after its 30-day trial. Self-hosting requires a VPS, Docker-based services, database operations, upgrades, email configuration, security, and backups.

Choose WPLytic if

WordPress site-owners, agencies, small businesses seeking lightweight, privacy-compliant, self-hosted analytics.

Capabilities only listed for WPLytic

Ad-blocker resistant

Important considerations: WordPress-only deployment uses your site's server and database, so storage, performance, backups, and retention remain your responsibility.

Shared capabilities

Privacy-first Self-hosted Cookieless GDPR compliant CCPA compliant Real-time data Event tracking Funnels User segments Goals Data ownership AI insights

Attribute	OpenPanel	WPLytic
Overview	An open-source web and product analytics platform combining cookieless traffic reporting, event analytics, custom dashboards, funnels, retention, revenue tracking, user profiles, session replay, A/B testing, and an optional AI assistant.	A privacy-focused, self-hosted WordPress analytics plugin that stores data on the site's own server and combines real-time traffic, events, tags, segments, funnels, and AI-assisted analysis.
Pricing	30-day cloud trial; cloud starts at $2.50/month for 5,000 events, $20/month for 100,000 events, and scales by event volume; AGPL self-hosting is free	Public plans: $29/month or $99/year for one WordPress site, including updates and support
Deployment	Self-hosted and hosted options	Self-hosted
Best for	Developers, SaaS teams, and privacy-conscious businesses that want one open-source system for website and product analytics	WordPress site-owners, agencies, small businesses seeking lightweight, privacy-compliant, self-hosted analytics.
Operator	OpenPanel AB Independent private company	TIPS4DESIGN SRL Independent private company
Company base	Stockholm, Sweden · European Union	Romania · European Union
Organization scale	No comparable official organization-size figure was publicly disclosed.	No comparable official organization-size figure was publicly disclosed.
Recent direction	product analytics Recent official evidence shows a focus on product analytics.	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.
Key features	Cookieless web analytics Product and event analytics Custom dashboards and reports Funnels and conversion analysis Retention and user profiles Revenue tracking Session replay A/B testing AI analytics assistant Free AGPL self-hosting	Self-hosted Unlimited sessions Event tracking Custom tags User segments Real-time analytics AI insights Goals/funnels No cookies GDPR/CCPA/PECR compliant
Important considerations	Cloud has no permanent general free plan after its 30-day trial. Self-hosting requires a VPS, Docker-based services, database operations, upgrades, email configuration, security, and backups.	WordPress-only deployment uses your site's server and database, so storage, performance, backups, and retention remain your responsibility.
Integrations	JavaScript, React, Next.js, Vue, Swift, Kotlin, REST API	WordPress
Fact check	We checked this information against official vendor sources on 2026-08-09.	We checked this information against official vendor sources on 2026-08-27.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	OpenPanel	WPLytic
A/B testing	Listed	Not listed
Ad-blocker resistant	Not listed	Listed
AI insights	Listed	Listed
App analytics	Listed	Not listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Not listed
CCPA compliant	Listed	Listed
Cohort analysis	Listed	Not listed
Cookieless	Listed	Listed
Custom reports	Listed	Not listed
Data export	Listed	Not listed
Data ownership	Listed	Listed
E-commerce tracking	Listed	Not listed
Event tracking	Listed	Listed
Funnels	Listed	Listed
GDPR compliant	Listed	Listed
Goals	Listed	Listed
Integrations	Listed	Not listed
Open source	Listed	Not listed
Privacy-first	Listed	Listed
Real-time data	Listed	Listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Self-hosted	Listed	Listed
Session recordings	Listed	Not listed
User segments	Listed	Listed
Web analytics	Listed	Not listed

Full details: OpenPanel Full details: WPLytic