Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Product, customer success, and digital adoption teams that need analytics plus in-app guidance, feedback, and enterprise governance
Important considerations: Paid prices are not public and depend on monthly active users and selected modules. Session Replay is not included in every plan, and Pendo Free stops creation of new guides, NPS surveys, or segments above 500 MAUs.
Wix site owners who want integrated website and business analytics
Important considerations: Available only inside Wix. Standard report data can arrive about one hour after an event; custom reports require Business VIP, and consent settings can reduce collected traffic.
| Attribute | Pendo | Wix Analytics |
|---|---|---|
| Overview | A product experience and digital adoption platform combining product analytics, retroactive page and feature tagging, funnels, paths, retention, session replay, in-app guides, NPS and other sentiment tools, roadmaps, and AI-assisted insights. | Wix's built-in website analytics combines traffic, behavior, revenue, real-time activity, session recordings, AI-assisted questions, AI visibility, and growth reporting inside the Wix dashboard. |
| Pricing | Free plan for up to 500 monthly active users; paid Base, Core, and Ultimate plans use custom MAU- and module-based pricing; full-platform trial lasts 30 days | Included for all Wix site owners; duplicating and customizing reports requires Business VIP, with no separate analytics subscription |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Product, customer success, and digital adoption teams that need analytics plus in-app guidance, feedback, and enterprise governance | Wix site owners who want integrated website and business analytics |
| Operator | Pendo.io, Inc. Independent private company | Wix.com Ltd. Independent public company |
| Company base | Raleigh, United States · United States | Tel Aviv, Israel · Other region |
| Organization scale | at least 850 employees · operator, as of 13 Aug 2026 | 4,622 employees · operator, as of 31 Dec 2025 |
| Recent direction | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
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| Important considerations | Paid prices are not public and depend on monthly active users and selected modules. Session Replay is not included in every plan, and Pendo Free stops creation of new guides, NPS surveys, or segments above 500 MAUs. | Available only inside Wix. Standard report data can arrive about one hour after an event; custom reports require Business VIP, and consent settings can reduce collected traffic. |
| Integrations | Salesforce, Slack, Jira, Segment, Snowflake, Zendesk, HubSpot, Microsoft Teams | Wix SEO, Wix Email Marketing |
| Fact check | We checked this information against official vendor sources on 2026-08-09. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Pendo | Wix Analytics |
|---|---|---|
| AI insights | Listed | Listed |
| App analytics | Listed | Not listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| Cohort analysis | Listed | Not listed |
| Cross-device tracking | Listed | Listed |
| Custom reports | Listed | Listed |
| Data export | Listed | Listed |
| E-commerce tracking | Not listed | Listed |
| Enterprise | Listed | Not listed |
| Event tracking | Listed | Listed |
| Free plan | Listed | Listed |
| Funnels | Listed | Listed |
| Goals | Listed | Listed |
| Integrations | Listed | Listed |
| Personalization | Listed | Not listed |
| Real-time data | Not listed | Listed |
| Retention analytics | Listed | Listed |
| Revenue tracking | Not listed | Listed |
| Session recordings | Listed | Listed |
| Surveys | Listed | Not listed |
| User feedback | Listed | Not listed |
| User segments | Listed | Listed |
| Web analytics | Listed | Not listed |