Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Product, customer success, and digital adoption teams that need analytics plus in-app guidance, feedback, and enterprise governance
Important considerations: Paid prices are not public and depend on monthly active users and selected modules. Session Replay is not included in every plan, and Pendo Free stops creation of new guides, NPS surveys, or segments above 500 MAUs.
Product and marketing teams needing customer journey insights
Important considerations: The current entry tier starts at $999/month; enterprise warehouse sync, governance, SSO, and dedicated support require custom packaging.
| Attribute | Pendo | Woopra |
|---|---|---|
| Overview | A product experience and digital adoption platform combining product analytics, retroactive page and feature tagging, funnels, paths, retention, session replay, in-app guides, NPS and other sentiment tools, roadmaps, and AI-assisted insights. | A customer journey analytics platform focused on people profiles, journey analysis, reporting, automation triggers, and AI-assisted customer intelligence. |
| Pricing | Free plan for up to 500 monthly active users; paid Base, Core, and Ultimate plans use custom MAU- and module-based pricing; full-platform trial lasts 30 days | Pro starts at $999/month for at least 5M events with a 30-day trial; Enterprise pricing is custom |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Product, customer success, and digital adoption teams that need analytics plus in-app guidance, feedback, and enterprise governance | Product and marketing teams needing customer journey insights |
| Operator | Pendo.io, Inc. Independent private company | Woopra, Inc. Subsidiary of Appier Group Inc. |
| Company base | Raleigh, United States · United States | San Francisco, United States · United States |
| Organization scale | at least 850 employees · operator, as of 13 Aug 2026 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
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| Important considerations | Paid prices are not public and depend on monthly active users and selected modules. Session Replay is not included in every plan, and Pendo Free stops creation of new guides, NPS surveys, or segments above 500 MAUs. | The current entry tier starts at $999/month; enterprise warehouse sync, governance, SSO, and dedicated support require custom packaging. |
| Integrations | Salesforce, Slack, Jira, Segment, Snowflake, Zendesk, HubSpot, Microsoft Teams | Zapier, Segment |
| Fact check | We checked this information against official vendor sources on 2026-08-09. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Pendo | Woopra |
|---|---|---|
| AI insights | Listed | Listed |
| App analytics | Listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Not listed | Listed |
| Cohort analysis | Listed | Listed |
| Cross-device tracking | Listed | Listed |
| Custom reports | Listed | Listed |
| Data export | Listed | Listed |
| E-commerce tracking | Not listed | Listed |
| Enterprise | Listed | Not listed |
| Event tracking | Listed | Listed |
| Free plan | Listed | Not listed |
| Funnels | Listed | Listed |
| GDPR compliant | Not listed | Listed |
| Goals | Listed | Listed |
| Integrations | Listed | Listed |
| Personalization | Listed | Not listed |
| Real-time data | Not listed | Listed |
| Retention analytics | Listed | Listed |
| Revenue tracking | Not listed | Listed |
| Session recordings | Listed | Not listed |
| Surveys | Listed | Not listed |
| User feedback | Listed | Not listed |
| User segments | Listed | Listed |
| Web analytics | Listed | Not listed |