Piwik PRO vs Smartlook comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Piwik PRO if

Regulated businesses and public organizations that need privacy controls, consent management, and detailed first-party analytics

Capabilities only listed for Piwik PRO

Privacy-first Cookieless GDPR compliant CCPA compliant Real-time data E-commerce tracking Revenue tracking Audience insights Goals Data ownership Custom reports Enterprise

Important considerations: Piwik PRO is vendor-hosted in public or private cloud rather than a do-it-yourself self-hosted product. Session logs and heatmaps are available, but it is not a session-replay platform.

Choose Smartlook if

Existing Smartlook customers planning a move to another web or mobile behavior analytics platform

Capabilities only listed for Smartlook

Error tracking Session recordings

Important considerations: Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.

Shared capabilities

App analytics Event tracking Behavior analytics Funnels User segments Heatmaps Data export Integrations Retention analytics Cross-device tracking

Attribute	Piwik PRO	Smartlook
Overview	A privacy-first analytics and data activation suite for regulated organizations, combining web and mobile analytics, tag management, consent management, customer journeys, ecommerce reporting, and real-time audience activation.	A web and mobile behavior analytics product with session recordings, heatmaps, funnels, events, and crash reports. Smartlook reached end of sale on May 31, 2026 and is no longer available to new customers.
Pricing	Business starts at €36/month for up to 2M monthly actions and 20 domains; Enterprise starts at €366/month billed annually	No new subscriptions since May 31, 2026. Renewals and expansions end August 31, 2026.
Deployment	Vendor-hosted cloud	Vendor-hosted cloud
Best for	Regulated businesses and public organizations that need privacy controls, consent management, and detailed first-party analytics	Existing Smartlook customers planning a move to another web or mobile behavior analytics platform
Operator	Piwik PRO SA Subsidiary of Cookie Information Group	Smartlook, s.r.o. Subsidiary of Cisco Systems, Inc.
Company base	Wrocław, Poland · European Union	Brno, Czechia · European Union
Organization scale	about 200 team members · operator, as of 13 Aug 2026	No comparable official organization-size figure was publicly disclosed.
Recent direction	platform integration Recent official evidence shows a focus on platform integration.	platform integration Recent official evidence shows a focus on platform integration.
Key features	Web and mobile analytics Tag Manager Consent Management Platform Data activation Ecommerce and journey analytics Custom reports and dashboards Heatmaps and clickmaps Anonymous tracking Raw-data API and exports	Web and mobile session replay Heatmaps Funnels Event analytics Crash reports User identification Mobile app analytics
Important considerations	Piwik PRO is vendor-hosted in public or private cloud rather than a do-it-yourself self-hosted product. Session logs and heatmaps are available, but it is not a session-replay platform.	Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.
Integrations	Google Ads, Google Search Console, Looker Studio, Power BI, Consent platforms	Shopify, WordPress
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-27.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	Piwik PRO	Smartlook
App analytics	Listed	Listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Listed
CCPA compliant	Listed	Not listed
Cookieless	Listed	Not listed
Cross-device tracking	Listed	Listed
Custom reports	Listed	Not listed
Data export	Listed	Listed
Data ownership	Listed	Not listed
E-commerce tracking	Listed	Not listed
Enterprise	Listed	Not listed
Error tracking	Not listed	Listed
Event tracking	Listed	Listed
Funnels	Listed	Listed
GDPR compliant	Listed	Not listed
Goals	Listed	Not listed
Heatmaps	Listed	Listed
Integrations	Listed	Listed
Privacy-first	Listed	Not listed
Real-time data	Listed	Not listed
Retention analytics	Listed	Listed
Revenue tracking	Listed	Not listed
Session recordings	Not listed	Listed
User segments	Listed	Listed

Full details: Piwik PRO Full details: Smartlook