Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Regulated businesses and public organizations that need privacy controls, consent management, and detailed first-party analytics
Important considerations: Piwik PRO is vendor-hosted in public or private cloud rather than a do-it-yourself self-hosted product. Session logs and heatmaps are available, but it is not a session-replay platform.
CRO teams, UX researchers, agencies optimizing user experiences
Important considerations: VWO is a multi-product suite; capabilities and MTU allowances depend on the selected products and sales-assisted tier.
| Attribute | Piwik PRO | VWO |
|---|---|---|
| Overview | A privacy-first analytics and data activation suite for regulated organizations, combining web and mobile analytics, tag management, consent management, customer journeys, ecommerce reporting, and real-time audience activation. | A conversion optimization and digital experience platform offering A/B testing, heatmaps, surveys, feature flagging, and personalization across web and mobile. |
| Pricing | Business starts at €36/month for up to 2M monthly actions and 20 domains; Enterprise starts at €366/month billed annually | Growth, Pro, and Enterprise packages use sales-assisted, usage-based pricing; VWO also offers free product exploration |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Regulated businesses and public organizations that need privacy controls, consent management, and detailed first-party analytics | CRO teams, UX researchers, agencies optimizing user experiences |
| Operator | Piwik PRO SA Subsidiary of Cookie Information Group | Wingify Software Private Limited Subsidiary of Everstone Capital |
| Company base | Wrocław, Poland · European Union | Delhi, India · Other region |
| Organization scale | about 200 team members · operator, as of 13 Aug 2026 | at least 450 employees · operator, as of 13 Aug 2026 |
| Recent direction | platform integration Recent official evidence shows a focus on platform integration. | suite consolidation Recent official evidence shows a focus on suite consolidation. |
| Key features |
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| Important considerations | Piwik PRO is vendor-hosted in public or private cloud rather than a do-it-yourself self-hosted product. Session logs and heatmaps are available, but it is not a session-replay platform. | VWO is a multi-product suite; capabilities and MTU allowances depend on the selected products and sales-assisted tier. |
| Integrations | Google Ads, Google Search Console, Looker Studio, Power BI, Consent platforms | Google Analytics, Adobe Analytics, Segment |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Piwik PRO | VWO |
|---|---|---|
| A/B testing | Not listed | Listed |
| AI insights | Not listed | Listed |
| App analytics | Listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Listed | Listed |
| Cookieless | Listed | Not listed |
| Cross-device tracking | Listed | Not listed |
| Custom reports | Listed | Listed |
| Data export | Listed | Listed |
| Data ownership | Listed | Not listed |
| E-commerce tracking | Listed | Listed |
| Enterprise | Listed | Listed |
| Event tracking | Listed | Listed |
| Funnels | Listed | Listed |
| GDPR compliant | Listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Listed | Listed |
| Integrations | Listed | Listed |
| Personalization | Not listed | Listed |
| Polls | Not listed | Listed |
| Privacy-first | Listed | Not listed |
| Real-time data | Listed | Listed |
| Retention analytics | Listed | Not listed |
| Revenue tracking | Listed | Listed |
| Session recordings | Not listed | Listed |
| Surveys | Not listed | Listed |
| User feedback | Not listed | Listed |
| User segments | Listed | Listed |