| Overview |
A privacy-first analytics and data activation suite for regulated organizations, combining web and mobile analytics, tag management, consent management, customer journeys, ecommerce reporting, and real-time audience activation. | Wix's built-in website analytics combines traffic, behavior, revenue, real-time activity, session recordings, AI-assisted questions, AI visibility, and growth reporting inside the Wix dashboard. |
| Pricing |
Business starts at €36/month for up to 2M monthly actions and 20 domains; Enterprise starts at €366/month billed annually | Included for all Wix site owners; duplicating and customizing reports requires Business VIP, with no separate analytics subscription |
| Deployment |
Vendor-hosted cloud | Vendor-hosted cloud |
| Best for |
Regulated businesses and public organizations that need privacy controls, consent management, and detailed first-party analytics | Wix site owners who want integrated website and business analytics |
| Operator |
Piwik PRO SA
Subsidiary of Cookie Information Group | Wix.com Ltd.
Independent public company |
| Company base |
Wrocław, Poland · European Union | Tel Aviv, Israel · Other region |
| Organization scale |
about 200 team members · operator, as of 13 Aug 2026 | 4,622 employees · operator, as of 31 Dec 2025 |
| Recent direction |
platform integration
Recent official evidence shows a focus on platform integration. | AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
- Web and mobile analytics
- Tag Manager
- Consent Management Platform
- Data activation
- Ecommerce and journey analytics
- Custom reports and dashboards
- Heatmaps and clickmaps
- Anonymous tracking
- Raw-data API and exports
|
- Built into Wix
- Traffic and sales overviews
- Real-time visitor feed
- Behavior reports
- Session recordings
- AI analytics assistant
- AI visibility overview
- Industry benchmarking
- Custom and scheduled reports
- CSV export
|
| Important considerations |
Piwik PRO is vendor-hosted in public or private cloud rather than a do-it-yourself self-hosted product. Session logs and heatmaps are available, but it is not a session-replay platform. | Available only inside Wix. Standard report data can arrive about one hour after an event; custom reports require Business VIP, and consent settings can reduce collected traffic. |
| Integrations |
Google Ads, Google Search Console, Looker Studio, Power BI, Consent platforms | Wix SEO, Wix Email Marketing |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-08. |