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Privacy-first Self-hosted Cookieless Session recordings Error tracking Free plan
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Privacy-first Self-hosted Open source Cookieless GDPR compliant CCPA compliant Free plan Real-time data E-commerce tracking App analytics Event tracking Behavior analytics Funnels Revenue tracking Error tracking Audience insights User segments Session recordings Heatmaps User feedback Surveys Polls Personalization A/B testing Goals Data ownership Data export Integrations Custom reports AI insights Retention analytics Cohort analysis Ad-blocker resistant Enterprise Market intelligence Competitive analysis Cross-device tracking Web analytics SEO research

Piwik PRO vs WPLytic comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Piwik PRO if

Regulated businesses and public organizations that need privacy controls, consent management, and detailed first-party analytics

Capabilities only listed for Piwik PRO

E-commerce tracking App analytics Behavior analytics Revenue tracking Audience insights Heatmaps Data export Integrations Custom reports Retention analytics Cross-device tracking Enterprise

Important considerations: Piwik PRO is vendor-hosted in public or private cloud rather than a do-it-yourself self-hosted product. Session logs and heatmaps are available, but it is not a session-replay platform.

Choose WPLytic if

WordPress site-owners, agencies, small businesses seeking lightweight, privacy-compliant, self-hosted analytics.

Capabilities only listed for WPLytic

Self-hosted AI insights Ad-blocker resistant

Important considerations: WordPress-only deployment uses your site's server and database, so storage, performance, backups, and retention remain your responsibility.

Shared capabilities

Privacy-first Cookieless GDPR compliant CCPA compliant Real-time data Event tracking Funnels User segments Goals Data ownership
Attribute Piwik PRO WPLytic
Overview A privacy-first analytics and data activation suite for regulated organizations, combining web and mobile analytics, tag management, consent management, customer journeys, ecommerce reporting, and real-time audience activation.A privacy-focused, self-hosted WordPress analytics plugin that stores data on the site's own server and combines real-time traffic, events, tags, segments, funnels, and AI-assisted analysis.
Pricing Business starts at €36/month for up to 2M monthly actions and 20 domains; Enterprise starts at €366/month billed annuallyPublic plans: $29/month or $99/year for one WordPress site, including updates and support
Deployment Vendor-hosted cloudSelf-hosted
Best for Regulated businesses and public organizations that need privacy controls, consent management, and detailed first-party analyticsWordPress site-owners, agencies, small businesses seeking lightweight, privacy-compliant, self-hosted analytics.
Operator Piwik PRO SA
Subsidiary of Cookie Information Group		TIPS4DESIGN SRL
Independent private company
Company base Wrocław, Poland · European UnionRomania · European Union
Organization scale about 200 team members · operator, as of 13 Aug 2026No comparable official organization-size figure was publicly disclosed.
Recent direction platform integration
Recent official evidence shows a focus on platform integration.		AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis.
Key features
  • Web and mobile analytics
  • Tag Manager
  • Consent Management Platform
  • Data activation
  • Ecommerce and journey analytics
  • Custom reports and dashboards
  • Heatmaps and clickmaps
  • Anonymous tracking
  • Raw-data API and exports
  • Self-hosted
  • Unlimited sessions
  • Event tracking
  • Custom tags
  • User segments
  • Real-time analytics
  • AI insights
  • Goals/funnels
  • No cookies
  • GDPR/CCPA/PECR compliant
Important considerations Piwik PRO is vendor-hosted in public or private cloud rather than a do-it-yourself self-hosted product. Session logs and heatmaps are available, but it is not a session-replay platform.WordPress-only deployment uses your site's server and database, so storage, performance, backups, and retention remain your responsibility.
Integrations Google Ads, Google Search Console, Looker Studio, Power BI, Consent platformsWordPress
Fact check We checked this information against official vendor sources on 2026-08-08. We checked this information against official vendor sources on 2026-08-27.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

AttributePiwik PROWPLytic
Ad-blocker resistant Not listed Listed
AI insights Not listed Listed
App analytics Listed Not listed
Audience insights Listed Not listed
Behavior analytics Listed Not listed
CCPA compliant Listed Listed
Cookieless Listed Listed
Cross-device tracking Listed Not listed
Custom reports Listed Not listed
Data export Listed Not listed
Data ownership Listed Listed
E-commerce tracking Listed Not listed
Enterprise Listed Not listed
Event tracking Listed Listed
Funnels Listed Listed
GDPR compliant Listed Listed
Goals Listed Listed
Heatmaps Listed Not listed
Integrations Listed Not listed
Privacy-first Listed Listed
Real-time data Listed Listed
Retention analytics Listed Not listed
Revenue tracking Listed Not listed
Self-hosted Not listed Listed
User segments Listed Listed
Full details: Piwik PRO Full details: WPLytic