Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Existing Smartlook customers planning a move to another web or mobile behavior analytics platform
Important considerations: Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.
Tech-savvy users and businesses prioritizing privacy and simplicity
Important considerations: Cloud usage counts page hits, custom events, and stored event properties; self-hosting shifts upgrades, database operation, and backups to your team.
| Attribute | Smartlook | Umami |
|---|---|---|
| Overview | A web and mobile behavior analytics product with session recordings, heatmaps, funnels, events, and crash reports. Smartlook reached end of sale on May 31, 2026 and is no longer available to new customers. | An open-source, self-hosted or managed-cloud analytics platform with cookieless traffic and event reporting plus newer funnels, revenue, Web Vitals, session replay, and heatmap capabilities. |
| Pricing | No new subscriptions since May 31, 2026. Renewals and expansions end August 31, 2026. | Self-hosted open source; Umami Cloud plans are Hobby $0, Pro $20/month, Business $200/month, Enterprise custom |
| Deployment | Vendor-hosted cloud | Self-hosted and hosted options |
| Best for | Existing Smartlook customers planning a move to another web or mobile behavior analytics platform | Tech-savvy users and businesses prioritizing privacy and simplicity |
| Operator | Smartlook, s.r.o. Subsidiary of Cisco Systems, Inc. | Umami Software, Inc. Independent private company |
| Company base | Brno, Czechia · European Union | San Francisco, United States · United States |
| Organization scale | No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | platform integration Recent official evidence shows a focus on platform integration. | behavior analysis Recent official evidence shows a focus on behavior analysis. |
| Key features |
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| Important considerations | Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027. | Cloud usage counts page hits, custom events, and stored event properties; self-hosting shifts upgrades, database operation, and backups to your team. |
| Integrations | Shopify, WordPress | WordPress, Vercel |
| Fact check | We checked this information against official vendor sources on 2026-08-27. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Smartlook | Umami |
|---|---|---|
| App analytics | Listed | Not listed |
| Audience insights | Not listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Not listed | Listed |
| Cookieless | Not listed | Listed |
| Cross-device tracking | Listed | Listed |
| Custom reports | Not listed | Listed |
| Data export | Listed | Listed |
| E-commerce tracking | Not listed | Listed |
| Error tracking | Listed | Not listed |
| Event tracking | Listed | Listed |
| Free plan | Not listed | Listed |
| Funnels | Listed | Listed |
| GDPR compliant | Not listed | Listed |
| Goals | Not listed | Listed |
| Heatmaps | Listed | Listed |
| Integrations | Listed | Listed |
| Open source | Not listed | Listed |
| Privacy-first | Not listed | Listed |
| Real-time data | Not listed | Listed |
| Retention analytics | Listed | Listed |
| Revenue tracking | Not listed | Listed |
| Self-hosted | Not listed | Listed |
| Session recordings | Listed | Listed |
| User segments | Listed | Listed |