Smartlook vs WireBoard comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Smartlook if

Existing Smartlook customers planning a move to another web or mobile behavior analytics platform

Capabilities listed only for Smartlook in this selection

App analytics Behavior analytics Error tracking User segments Session recordings Heatmaps Retention analytics Cross-device tracking

Important considerations: Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.

Choose WireBoard if

Publishers, site owners and agencies that want live traffic dashboards across several websites.

Capabilities listed only for WireBoard in this selection

Free plan Real-time data Goals Custom reports Web analytics

Important considerations: Vendor cloud only, processed on EU infrastructure. Default tracking sets third-party collector cookies (2-year visitor ID, 30-minute session); the optional cookieless mode loses returning-visitor and cross-page session tracking. Page views and custom events share one quota, and recording stops at the plan limit. The API is read-only; session recordings and click heatmaps are not part of the documented feature set.

Shared capabilities

Event tracking Funnels Data export Integrations

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Attribute	Smartlook	WireBoard
Overview	A web and mobile behavior analytics product with session recordings, heatmaps, funnels, events, and crash reports. Smartlook reached end of sale on May 31, 2026 and is no longer available to new customers.	A hosted real-time web analytics service with customizable multi-site dashboards, custom events, goals, funnels, user journeys, scheduled exports and read-only REST and live-streaming APIs.
Pricing	No new subscriptions since May 31, 2026. Renewals and expansions end August 31, 2026.	Free plan with 2 websites, 3 dashboards, 50,000 monthly page views or events and 1 month of visible history. Explorer starts at $9/month for 100,000 page views, 3 years of history and team access; yearly billing saves 17%. Enterprise pricing is custom.
Deployment	Vendor-hosted cloud	Vendor-hosted cloud
Best for	Existing Smartlook customers planning a move to another web or mobile behavior analytics platform	Publishers, site owners and agencies that want live traffic dashboards across several websites.
Operator	Smartlook, s.r.o. Subsidiary of Cisco Systems, Inc.	SwissOps Ltd. Independent private company
Company base	Brno, Czechia · European Union	Renens, Switzerland · Other region
Organization scale	No comparable official organization-size figure was publicly disclosed.	No comparable official organization-size figure was publicly disclosed.
Recent direction	platform integration Recent official evidence shows a focus on platform integration.	platform integration Recent official evidence shows a focus on platform integration.
Key features	Web and mobile session replay Heatmaps Funnels Event analytics Crash reports User identification Mobile app analytics	Live visitor dashboards and multi-site widgets Custom events, goals and funnels User journeys and UTM campaign reports File, S3 and SFTP exports with schedules REST and live APIs, SDKs and MCP server Optional cookieless tracking mode
Important considerations	Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.	Vendor cloud only, processed on EU infrastructure. Default tracking sets third-party collector cookies (2-year visitor ID, 30-minute session); the optional cookieless mode loses returning-visitor and cross-page session tracking. Page views and custom events share one quota, and recording stops at the plan limit. The API is read-only; session recordings and click heatmaps are not part of the documented feature set.
Integrations	Shopify, WordPress	WordPress, Google Tag Manager, Shopify, Wix, Squarespace, Webflow, Next.js, MCP
Fact check	We checked this information against official vendor sources on 2026-08-27.	We checked this information against official vendor sources on 2026-10-10.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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Attribute	Smartlook	WireBoard
App analytics	Listed	Not listed
Behavior analytics	Listed	Not listed
Cross-device tracking	Listed	Not listed
Custom reports	Not listed	Listed
Data export	Listed	Listed
Error tracking	Listed	Not listed
Event tracking	Listed	Listed
Free plan	Not listed	Listed
Funnels	Listed	Listed
Goals	Not listed	Listed
Heatmaps	Listed	Not listed
Integrations	Listed	Listed
Real-time data	Not listed	Listed
Retention analytics	Listed	Not listed
Session recordings	Listed	Not listed
User segments	Listed	Not listed
Web analytics	Not listed	Listed

Full details: Smartlook Full details: WireBoard