Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.
Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.
Choose Smartlook ifExisting Smartlook customers planning a move to another web or mobile behavior analytics platform
Important considerations: Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.
Choose Wix Analytics ifWix site owners who want integrated website and business analytics
Important considerations: Wix-only. Report tables display up to 1,500 rows and downloads up to 5,000. With a cookie banner enabled, traffic and behavior reports exclude visitors who have not consented to analytics cookies.
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| Attribute | Smartlook | Wix Analytics |
|---|---|---|
| Overview | A web and mobile behavior analytics product with session recordings, heatmaps, funnels, events, and crash reports. Smartlook reached end of sale on May 31, 2026 and is no longer available to new customers. | Wix's built-in website analytics combines traffic, behavior, revenue, real-time activity, session recordings, AI-assisted questions, AI visibility, and growth reporting inside the Wix dashboard. |
| Pricing | No new subscriptions since May 31, 2026. Renewals and expansions end August 31, 2026. | Wix Analytics is included with Wix sites, with no separate analytics subscription. The Analytics Pro AI assistant requires an upgraded site; report access also depends on contributor permissions. |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Existing Smartlook customers planning a move to another web or mobile behavior analytics platform | Wix site owners who want integrated website and business analytics |
| Operator | Smartlook, s.r.o. Subsidiary of Cisco Systems, Inc. | Wix.com Ltd. Independent public company |
| Company base | Brno, Czechia · European Union | Tel Aviv, Israel · Other region |
| Organization scale | No comparable official organization-size figure was publicly disclosed. | 4,622 employees · operator, as of 31 Dec 2025 |
| Recent direction | platform integration Recent official evidence shows a focus on platform integration. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
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| Important considerations | Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027. | Wix-only. Report tables display up to 1,500 rows and downloads up to 5,000. With a cookie banner enabled, traffic and behavior reports exclude visitors who have not consented to analytics cookies. |
| Integrations | Shopify, WordPress | Wix SEO, Wix Email Marketing |
| Fact check | We checked this information against official vendor sources on 2026-08-27. | We checked this information against official vendor sources on 2026-09-30. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
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| Attribute | Smartlook | Wix Analytics |
|---|---|---|
| AI insights | Not listed | Listed |
| App analytics | Listed | Not listed |
| Audience insights | Not listed | Listed |
| Behavior analytics | Listed | Listed |
| Cross-device tracking | Listed | Listed |
| Custom reports | Not listed | Listed |
| Data export | Listed | Listed |
| E-commerce tracking | Not listed | Listed |
| Error tracking | Listed | Not listed |
| Event tracking | Listed | Listed |
| Free plan | Not listed | Listed |
| Funnels | Listed | Listed |
| Goals | Not listed | Listed |
| Heatmaps | Listed | Not listed |
| Integrations | Listed | Listed |
| Real-time data | Not listed | Listed |
| Retention analytics | Listed | Listed |
| Revenue tracking | Not listed | Listed |
| Session recordings | Listed | Listed |
| User segments | Listed | Listed |