Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Existing Smartlook customers planning a move to another web or mobile behavior analytics platform
Important considerations: Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.
Product and marketing teams needing customer journey insights
Important considerations: The current entry tier starts at $999/month; enterprise warehouse sync, governance, SSO, and dedicated support require custom packaging.
| Attribute | Smartlook | Woopra |
|---|---|---|
| Overview | A web and mobile behavior analytics product with session recordings, heatmaps, funnels, events, and crash reports. Smartlook reached end of sale on May 31, 2026 and is no longer available to new customers. | A customer journey analytics platform focused on people profiles, journey analysis, reporting, automation triggers, and AI-assisted customer intelligence. |
| Pricing | No new subscriptions since May 31, 2026. Renewals and expansions end August 31, 2026. | Pro starts at $999/month for at least 5M events with a 30-day trial; Enterprise pricing is custom |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Existing Smartlook customers planning a move to another web or mobile behavior analytics platform | Product and marketing teams needing customer journey insights |
| Operator | Smartlook, s.r.o. Subsidiary of Cisco Systems, Inc. | Woopra, Inc. Subsidiary of Appier Group Inc. |
| Company base | Brno, Czechia · European Union | San Francisco, United States · United States |
| Organization scale | No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | platform integration Recent official evidence shows a focus on platform integration. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
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| Important considerations | Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027. | The current entry tier starts at $999/month; enterprise warehouse sync, governance, SSO, and dedicated support require custom packaging. |
| Integrations | Shopify, WordPress | Zapier, Segment |
| Fact check | We checked this information against official vendor sources on 2026-08-27. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Smartlook | Woopra |
|---|---|---|
| AI insights | Not listed | Listed |
| App analytics | Listed | Listed |
| Audience insights | Not listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Not listed | Listed |
| Cohort analysis | Not listed | Listed |
| Cross-device tracking | Listed | Listed |
| Custom reports | Not listed | Listed |
| Data export | Listed | Listed |
| E-commerce tracking | Not listed | Listed |
| Error tracking | Listed | Not listed |
| Event tracking | Listed | Listed |
| Funnels | Listed | Listed |
| GDPR compliant | Not listed | Listed |
| Goals | Not listed | Listed |
| Heatmaps | Listed | Not listed |
| Integrations | Listed | Listed |
| Real-time data | Not listed | Listed |
| Retention analytics | Listed | Listed |
| Revenue tracking | Not listed | Listed |
| Session recordings | Listed | Not listed |
| User segments | Listed | Listed |