Smartlook vs WPLytic comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Smartlook if

Existing Smartlook customers planning a move to another web or mobile behavior analytics platform

Capabilities only listed for Smartlook

App analytics Behavior analytics Error tracking Session recordings Heatmaps Data export Integrations Retention analytics Cross-device tracking

Important considerations: Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.

Choose WPLytic if

WordPress site-owners, agencies, small businesses seeking lightweight, privacy-compliant, self-hosted analytics.

Capabilities only listed for WPLytic

Privacy-first Self-hosted Cookieless GDPR compliant CCPA compliant Real-time data Goals Data ownership AI insights Ad-blocker resistant

Important considerations: WordPress-only deployment uses your site's server and database, so storage, performance, backups, and retention remain your responsibility.

Shared capabilities

Event tracking Funnels User segments

Attribute	Smartlook	WPLytic
Overview	A web and mobile behavior analytics product with session recordings, heatmaps, funnels, events, and crash reports. Smartlook reached end of sale on May 31, 2026 and is no longer available to new customers.	A privacy-focused, self-hosted WordPress analytics plugin that stores data on the site's own server and combines real-time traffic, events, tags, segments, funnels, and AI-assisted analysis.
Pricing	No new subscriptions since May 31, 2026. Renewals and expansions end August 31, 2026.	Public plans: $29/month or $99/year for one WordPress site, including updates and support
Deployment	Vendor-hosted cloud	Self-hosted
Best for	Existing Smartlook customers planning a move to another web or mobile behavior analytics platform	WordPress site-owners, agencies, small businesses seeking lightweight, privacy-compliant, self-hosted analytics.
Operator	Smartlook, s.r.o. Subsidiary of Cisco Systems, Inc.	TIPS4DESIGN SRL Independent private company
Company base	Brno, Czechia · European Union	Romania · European Union
Organization scale	No comparable official organization-size figure was publicly disclosed.	No comparable official organization-size figure was publicly disclosed.
Recent direction	platform integration Recent official evidence shows a focus on platform integration.	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.
Key features	Web and mobile session replay Heatmaps Funnels Event analytics Crash reports User identification Mobile app analytics	Self-hosted Unlimited sessions Event tracking Custom tags User segments Real-time analytics AI insights Goals/funnels No cookies GDPR/CCPA/PECR compliant
Important considerations	Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.	WordPress-only deployment uses your site's server and database, so storage, performance, backups, and retention remain your responsibility.
Integrations	Shopify, WordPress	WordPress
Fact check	We checked this information against official vendor sources on 2026-08-27.	We checked this information against official vendor sources on 2026-08-27.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	Smartlook	WPLytic
Ad-blocker resistant	Not listed	Listed
AI insights	Not listed	Listed
App analytics	Listed	Not listed
Behavior analytics	Listed	Not listed
CCPA compliant	Not listed	Listed
Cookieless	Not listed	Listed
Cross-device tracking	Listed	Not listed
Data export	Listed	Not listed
Data ownership	Not listed	Listed
Error tracking	Listed	Not listed
Event tracking	Listed	Listed
Funnels	Listed	Listed
GDPR compliant	Not listed	Listed
Goals	Not listed	Listed
Heatmaps	Listed	Not listed
Integrations	Listed	Not listed
Privacy-first	Not listed	Listed
Real-time data	Not listed	Listed
Retention analytics	Listed	Not listed
Self-hosted	Not listed	Listed
Session recordings	Listed	Not listed
User segments	Listed	Listed

Full details: Smartlook Full details: WPLytic