| Overview |
An open-source, self-hosted or managed-cloud analytics platform with cookieless traffic and event reporting plus newer funnels, revenue, Web Vitals, session replay, and heatmap capabilities. | A conversion optimization and digital experience platform offering A/B testing, heatmaps, surveys, feature flagging, and personalization across web and mobile. |
| Pricing |
Self-hosted open source; Umami Cloud plans are Hobby $0, Pro $20/month, Business $200/month, Enterprise custom | Growth, Pro, and Enterprise packages use sales-assisted, usage-based pricing; VWO also offers free product exploration |
| Deployment |
Self-hosted and hosted options | Vendor-hosted cloud |
| Best for |
Tech-savvy users and businesses prioritizing privacy and simplicity | CRO teams, UX researchers, agencies optimizing user experiences |
| Operator |
Umami Software, Inc.
Independent private company | Wingify Software Private Limited
Subsidiary of Everstone Capital |
| Company base |
San Francisco, United States · United States | Delhi, India · Other region |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | at least 450 employees · operator, as of 13 Aug 2026 |
| Recent direction |
behavior analysis
Recent official evidence shows a focus on behavior analysis. | suite consolidation
Recent official evidence shows a focus on suite consolidation. |
| Key features |
- Cookieless web analytics
- Self-hosted and cloud editions
- Real-time traffic
- Custom events
- Funnels and goals
- Revenue reports
- Web Vitals
- Session replay and heatmaps
- Data export
|
- A/B and multivariate testing
- Feature rollouts
- Session replay
- Heatmaps
- Funnels
- Surveys and polls
- Personalization
- Mobile experimentation
- AI-assisted optimization
|
| Important considerations |
Cloud usage counts page hits, custom events, and stored event properties; self-hosting shifts upgrades, database operation, and backups to your team. | VWO is a multi-product suite; capabilities and MTU allowances depend on the selected products and sales-assisted tier. |
| Integrations |
WordPress, Vercel | Google Analytics, Adobe Analytics, Segment |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-08. |