Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Tech-savvy users and businesses prioritizing privacy and simplicity
Important considerations: Cloud usage counts page hits, custom events, and stored event properties; self-hosting shifts upgrades, database operation, and backups to your team.
Wix site owners who want integrated website and business analytics
Important considerations: Available only inside Wix. Standard report data can arrive about one hour after an event; custom reports require Business VIP, and consent settings can reduce collected traffic.
| Attribute | Umami | Wix Analytics |
|---|---|---|
| Overview | An open-source, self-hosted or managed-cloud analytics platform with cookieless traffic and event reporting plus newer funnels, revenue, Web Vitals, session replay, and heatmap capabilities. | Wix's built-in website analytics combines traffic, behavior, revenue, real-time activity, session recordings, AI-assisted questions, AI visibility, and growth reporting inside the Wix dashboard. |
| Pricing | Self-hosted open source; Umami Cloud plans are Hobby $0, Pro $20/month, Business $200/month, Enterprise custom | Included for all Wix site owners; duplicating and customizing reports requires Business VIP, with no separate analytics subscription |
| Deployment | Self-hosted and hosted options | Vendor-hosted cloud |
| Best for | Tech-savvy users and businesses prioritizing privacy and simplicity | Wix site owners who want integrated website and business analytics |
| Operator | Umami Software, Inc. Independent private company | Wix.com Ltd. Independent public company |
| Company base | San Francisco, United States · United States | Tel Aviv, Israel · Other region |
| Organization scale | No comparable official organization-size figure was publicly disclosed. | 4,622 employees · operator, as of 31 Dec 2025 |
| Recent direction | behavior analysis Recent official evidence shows a focus on behavior analysis. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
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| Important considerations | Cloud usage counts page hits, custom events, and stored event properties; self-hosting shifts upgrades, database operation, and backups to your team. | Available only inside Wix. Standard report data can arrive about one hour after an event; custom reports require Business VIP, and consent settings can reduce collected traffic. |
| Integrations | WordPress, Vercel | Wix SEO, Wix Email Marketing |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Umami | Wix Analytics |
|---|---|---|
| AI insights | Not listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Listed | Not listed |
| Cookieless | Listed | Not listed |
| Cross-device tracking | Listed | Listed |
| Custom reports | Listed | Listed |
| Data export | Listed | Listed |
| E-commerce tracking | Listed | Listed |
| Event tracking | Listed | Listed |
| Free plan | Listed | Listed |
| Funnels | Listed | Listed |
| GDPR compliant | Listed | Not listed |
| Goals | Listed | Listed |
| Heatmaps | Listed | Not listed |
| Integrations | Listed | Listed |
| Open source | Listed | Not listed |
| Privacy-first | Listed | Not listed |
| Real-time data | Listed | Listed |
| Retention analytics | Listed | Listed |
| Revenue tracking | Listed | Listed |
| Self-hosted | Listed | Not listed |
| Session recordings | Listed | Listed |
| User segments | Listed | Listed |