VWO vs Wix Analytics comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose VWO if

CRO teams, UX researchers, agencies optimizing user experiences

Capabilities only listed for VWO

GDPR compliant CCPA compliant App analytics Heatmaps User feedback Surveys Polls A/B testing Personalization Enterprise

Important considerations: VWO is a multi-product suite; capabilities and MTU allowances depend on the selected products and sales-assisted tier.

Choose Wix Analytics if

Wix site owners who want integrated website and business analytics

Capabilities only listed for Wix Analytics

Free plan Retention analytics Cross-device tracking

Important considerations: Available only inside Wix. Standard report data can arrive about one hour after an event; custom reports require Business VIP, and consent settings can reduce collected traffic.

Shared capabilities

Real-time data E-commerce tracking Event tracking Behavior analytics Funnels Revenue tracking Audience insights User segments Session recordings Goals Data export Integrations Custom reports AI insights

Attribute	VWO	Wix Analytics
Overview	A conversion optimization and digital experience platform offering A/B testing, heatmaps, surveys, feature flagging, and personalization across web and mobile.	Wix's built-in website analytics combines traffic, behavior, revenue, real-time activity, session recordings, AI-assisted questions, AI visibility, and growth reporting inside the Wix dashboard.
Pricing	Growth, Pro, and Enterprise packages use sales-assisted, usage-based pricing; VWO also offers free product exploration	Included for all Wix site owners; duplicating and customizing reports requires Business VIP, with no separate analytics subscription
Deployment	Vendor-hosted cloud	Vendor-hosted cloud
Best for	CRO teams, UX researchers, agencies optimizing user experiences	Wix site owners who want integrated website and business analytics
Operator	Wingify Software Private Limited Subsidiary of Everstone Capital	Wix.com Ltd. Independent public company
Company base	Delhi, India · Other region	Tel Aviv, Israel · Other region
Organization scale	at least 450 employees · operator, as of 13 Aug 2026	4,622 employees · operator, as of 31 Dec 2025
Recent direction	suite consolidation Recent official evidence shows a focus on suite consolidation.	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.
Key features	A/B and multivariate testing Feature rollouts Session replay Heatmaps Funnels Surveys and polls Personalization Mobile experimentation AI-assisted optimization	Built into Wix Traffic and sales overviews Real-time visitor feed Behavior reports Session recordings AI analytics assistant AI visibility overview Industry benchmarking Custom and scheduled reports CSV export
Important considerations	VWO is a multi-product suite; capabilities and MTU allowances depend on the selected products and sales-assisted tier.	Available only inside Wix. Standard report data can arrive about one hour after an event; custom reports require Business VIP, and consent settings can reduce collected traffic.
Integrations	Google Analytics, Adobe Analytics, Segment	Wix SEO, Wix Email Marketing
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	VWO	Wix Analytics
A/B testing	Listed	Not listed
AI insights	Listed	Listed
App analytics	Listed	Not listed
Audience insights	Listed	Listed
Behavior analytics	Listed	Listed
CCPA compliant	Listed	Not listed
Cross-device tracking	Not listed	Listed
Custom reports	Listed	Listed
Data export	Listed	Listed
E-commerce tracking	Listed	Listed
Enterprise	Listed	Not listed
Event tracking	Listed	Listed
Free plan	Not listed	Listed
Funnels	Listed	Listed
GDPR compliant	Listed	Not listed
Goals	Listed	Listed
Heatmaps	Listed	Not listed
Integrations	Listed	Listed
Personalization	Listed	Not listed
Polls	Listed	Not listed
Real-time data	Listed	Listed
Retention analytics	Not listed	Listed
Revenue tracking	Listed	Listed
Session recordings	Listed	Listed
Surveys	Listed	Not listed
User feedback	Listed	Not listed
User segments	Listed	Listed

Full details: VWO Full details: Wix Analytics