| Overview |
A website optimization suite combining web analytics, live activity, heatmaps, session recordings, error tracking, funnels, surveys, A/B testing, conversion tools, and AI-assisted analysis. | A product experience and digital adoption platform combining product analytics, retroactive page and feature tagging, funnels, paths, retention, session replay, in-app guides, NPS and other sentiment tools, roadmaps, and AI-assisted insights. |
| Pricing |
30-day free trial; Analytics starts at $29/month for 5,000 tracked pageviews and 50 recordings, Growth at $99/month, and Enterprise is custom | Free plan for up to 500 monthly active users; paid Base, Core, and Ultimate plans use custom MAU- and module-based pricing; full-platform trial lasts 30 days |
| Deployment |
Vendor-hosted cloud | Vendor-hosted cloud |
| Best for |
Marketers, CRO teams, and site owners who want heatmaps, replay, feedback, and testing in one service | Product, customer success, and digital adoption teams that need analytics plus in-app guidance, feedback, and enterprise governance |
| Operator |
Crazy Egg, Inc. Independent private company | Pendo.io, Inc. Independent private company |
| Company base |
Redwood City, United States · United States | Raleigh, United States · United States |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | at least 850 employees · operator, as of 13 Aug 2026 |
| Recent direction |
experimentation and optimization Recent official evidence shows a focus on experimentation and optimization. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
- Web analytics and live activity
- Heatmap reports
- Session recordings
- Error tracking
- Conversion funnels
- A/B testing
- Surveys
- AI analysis
- GA4 integration
- Unlimited domains and team members
|
- Product usage analytics
- Retroactive page and feature tagging
- Funnels and paths
- Retention and portfolio health
- Session replay
- In-app guides and resource centers
- NPS and sentiment surveys
- Roadmaps and product discovery
- AI-assisted insights
- Web and mobile support
|
| Important considerations |
There is no permanent free plan. Pricing separates tracked heatmap or A/B pageviews from sampled recording allowances, and advanced personalization and security controls require higher tiers. | Paid prices are not public and depend on monthly active users and selected modules. Session Replay is not included in every plan, and Pendo Free stops creation of new guides, NPS surveys, or segments above 500 MAUs. |
| Integrations |
Google Analytics 4, Shopify, WordPress, Google Tag Manager | Salesforce, Slack, Jira, Segment, Snowflake, Zendesk, HubSpot, Microsoft Teams |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-09. |