Crazy Egg vs Smartlook comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Crazy Egg if

Marketers, CRO teams, and site owners who want heatmaps, replay, feedback, and testing in one service

Capabilities only listed for Crazy Egg

Real-time data E-commerce tracking Audience insights User feedback Surveys A/B testing Goals Custom reports AI insights Personalization Enterprise

Important considerations: There is no permanent free plan. Pricing separates tracked heatmap or A/B pageviews from sampled recording allowances, and advanced personalization and security controls require higher tiers.

Choose Smartlook if

Existing Smartlook customers planning a move to another web or mobile behavior analytics platform

Capabilities only listed for Smartlook

App analytics Retention analytics Cross-device tracking

Important considerations: Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.

Shared capabilities

Event tracking Behavior analytics Funnels Error tracking User segments Session recordings Heatmaps Data export Integrations

Attribute	Crazy Egg	Smartlook
Overview	A website optimization suite combining web analytics, live activity, heatmaps, session recordings, error tracking, funnels, surveys, A/B testing, conversion tools, and AI-assisted analysis.	A web and mobile behavior analytics product with session recordings, heatmaps, funnels, events, and crash reports. Smartlook reached end of sale on May 31, 2026 and is no longer available to new customers.
Pricing	30-day free trial; Analytics starts at $29/month for 5,000 tracked pageviews and 50 recordings, Growth at $99/month, and Enterprise is custom	No new subscriptions since May 31, 2026. Renewals and expansions end August 31, 2026.
Deployment	Vendor-hosted cloud	Vendor-hosted cloud
Best for	Marketers, CRO teams, and site owners who want heatmaps, replay, feedback, and testing in one service	Existing Smartlook customers planning a move to another web or mobile behavior analytics platform
Operator	Crazy Egg, Inc. Independent private company	Smartlook, s.r.o. Subsidiary of Cisco Systems, Inc.
Company base	Redwood City, United States · United States	Brno, Czechia · European Union
Organization scale	No comparable official organization-size figure was publicly disclosed.	No comparable official organization-size figure was publicly disclosed.
Recent direction	experimentation and optimization Recent official evidence shows a focus on experimentation and optimization.	platform integration Recent official evidence shows a focus on platform integration.
Key features	Web analytics and live activity Heatmap reports Session recordings Error tracking Conversion funnels A/B testing Surveys AI analysis GA4 integration Unlimited domains and team members	Web and mobile session replay Heatmaps Funnels Event analytics Crash reports User identification Mobile app analytics
Important considerations	There is no permanent free plan. Pricing separates tracked heatmap or A/B pageviews from sampled recording allowances, and advanced personalization and security controls require higher tiers.	Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.
Integrations	Google Analytics 4, Shopify, WordPress, Google Tag Manager	Shopify, WordPress
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-27.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	Crazy Egg	Smartlook
A/B testing	Listed	Not listed
AI insights	Listed	Not listed
App analytics	Not listed	Listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Listed
Cross-device tracking	Not listed	Listed
Custom reports	Listed	Not listed
Data export	Listed	Listed
E-commerce tracking	Listed	Not listed
Enterprise	Listed	Not listed
Error tracking	Listed	Listed
Event tracking	Listed	Listed
Funnels	Listed	Listed
Goals	Listed	Not listed
Heatmaps	Listed	Listed
Integrations	Listed	Listed
Personalization	Listed	Not listed
Real-time data	Listed	Not listed
Retention analytics	Not listed	Listed
Session recordings	Listed	Listed
Surveys	Listed	Not listed
User feedback	Listed	Not listed
User segments	Listed	Listed

Full details: Crazy Egg Full details: Smartlook