Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Product teams and marketers who want automatic tracking and user behavior insights
Important considerations: Session replay, heatmaps, and error analysis are add-ons on Pro and Premier; pricing above Growth is custom.
Tech-savvy users and businesses prioritizing privacy and simplicity
Important considerations: Cloud usage counts page hits, custom events, and stored event properties; self-hosting shifts upgrades, database operation, and backups to your team.
| Attribute | Heap | Umami |
|---|---|---|
| Overview | An automatic product analytics platform, now part of Contentsquare, that focuses on low-code event capture, funnels, journeys, enrichment, and enterprise-ready data governance. | An open-source, self-hosted or managed-cloud analytics platform with cookieless traffic and event reporting plus newer funnels, revenue, Web Vitals, session replay, and heatmap capabilities. |
| Pricing | Free up to 10K monthly sessions; Growth is self-serve; Pro and Premier are custom-priced, with replay and heatmaps sold as add-ons | Self-hosted open source; Umami Cloud plans are Hobby $0, Pro $20/month, Business $200/month, Enterprise custom |
| Deployment | Vendor-hosted cloud | Self-hosted and hosted options |
| Best for | Product teams and marketers who want automatic tracking and user behavior insights | Tech-savvy users and businesses prioritizing privacy and simplicity |
| Operator | Heap Inc. Subsidiary of Content Square SAS | Umami Software, Inc. Independent private company |
| Company base | San Francisco, United States · United States | San Francisco, United States · United States |
| Organization scale | No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | suite consolidation Recent official evidence shows a focus on suite consolidation. | behavior analysis Recent official evidence shows a focus on behavior analysis. |
| Key features |
|
|
| Important considerations | Session replay, heatmaps, and error analysis are add-ons on Pro and Premier; pricing above Growth is custom. | Cloud usage counts page hits, custom events, and stored event properties; self-hosting shifts upgrades, database operation, and backups to your team. |
| Integrations | Segment, Salesforce | WordPress, Vercel |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Heap | Umami |
|---|---|---|
| A/B testing | Listed | Not listed |
| AI insights | Listed | Not listed |
| App analytics | Listed | Not listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Listed | Listed |
| Cohort analysis | Listed | Not listed |
| Cookieless | Not listed | Listed |
| Cross-device tracking | Listed | Listed |
| Custom reports | Listed | Listed |
| Data export | Listed | Listed |
| E-commerce tracking | Listed | Listed |
| Event tracking | Listed | Listed |
| Free plan | Listed | Listed |
| Funnels | Listed | Listed |
| GDPR compliant | Listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Listed | Listed |
| Integrations | Listed | Listed |
| Open source | Not listed | Listed |
| Privacy-first | Not listed | Listed |
| Real-time data | Listed | Listed |
| Retention analytics | Listed | Listed |
| Revenue tracking | Listed | Listed |
| Self-hosted | Not listed | Listed |
| Session recordings | Listed | Listed |
| User segments | Listed | Listed |