| Overview |
A digital experience analytics platform offering session recordings, heatmaps, and funnels to help businesses understand user behavior and optimize their websites. | A product experience and digital adoption platform combining product analytics, retroactive page and feature tagging, funnels, paths, retention, session replay, in-app guides, NPS and other sentiment tools, roadmaps, and AI-assisted insights. |
| Pricing |
Free: 500 sessions/month; Essential: EUR 39/month month-to-month or EUR 25/month with annual billing; Advanced: EUR 149/month month-to-month or EUR 109/month with annual billing; Premium: EUR 319/month with annual billing; Enterprise: custom | Free plan for up to 500 monthly active users; paid Base, Core, and Ultimate plans use custom MAU- and module-based pricing; full-platform trial lasts 30 days |
| Deployment |
Vendor-hosted cloud | Vendor-hosted cloud |
| Best for |
Marketers and product teams needing detailed user behavior insights | Product, customer success, and digital adoption teams that need analytics plus in-app guidance, feedback, and enterprise governance |
| Operator |
Mouseflow ApS
Independent private company | Pendo.io, Inc.
Independent private company |
| Company base |
Copenhagen, Denmark · European Union | Raleigh, United States · United States |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | at least 850 employees · operator, as of 13 Aug 2026 |
| Recent direction |
AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. | AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
- Session replay
- Click, scroll, and movement heatmaps
- Conversion funnels
- Journey analytics
- Form analytics
- Friction and error detection
- Feedback surveys
- Mina AI
|
- Product usage analytics
- Retroactive page and feature tagging
- Funnels and paths
- Retention and portfolio health
- Session replay
- In-app guides and resource centers
- NPS and sentiment surveys
- Roadmaps and product discovery
- AI-assisted insights
- Web and mobile support
|
| Important considerations |
Monthly session allowances, website projects, funnels, and retention rise by tier; tracking stops when the session allowance is exhausted. | Paid prices are not public and depend on monthly active users and selected modules. Session Replay is not included in every plan, and Pendo Free stops creation of new guides, NPS surveys, or segments above 500 MAUs. |
| Integrations |
Shopify, WordPress | Salesforce, Slack, Jira, Segment, Snowflake, Zendesk, HubSpot, Microsoft Teams |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-09. |