Mouseflow vs Smartlook comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Mouseflow if

Marketers and product teams needing detailed user behavior insights

Capabilities only listed for Mouseflow

GDPR compliant CCPA compliant Free plan Real-time data E-commerce tracking Revenue tracking Audience insights User feedback Surveys Goals Custom reports AI insights

Important considerations: Monthly session allowances, website projects, funnels, and retention rise by tier; tracking stops when the session allowance is exhausted.

Choose Smartlook if

Existing Smartlook customers planning a move to another web or mobile behavior analytics platform

Capabilities only listed for Smartlook

App analytics

Important considerations: Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.

Shared capabilities

Event tracking Behavior analytics Funnels Error tracking User segments Session recordings Heatmaps Data export Integrations Retention analytics Cross-device tracking

Attribute	Mouseflow	Smartlook
Overview	A digital experience analytics platform offering session recordings, heatmaps, and funnels to help businesses understand user behavior and optimize their websites.	A web and mobile behavior analytics product with session recordings, heatmaps, funnels, events, and crash reports. Smartlook reached end of sale on May 31, 2026 and is no longer available to new customers.
Pricing	Free: 500 sessions/month; Essential: EUR 39/month month-to-month or EUR 25/month with annual billing; Advanced: EUR 149/month month-to-month or EUR 109/month with annual billing; Premium: EUR 319/month with annual billing; Enterprise: custom	No new subscriptions since May 31, 2026. Renewals and expansions end August 31, 2026.
Deployment	Vendor-hosted cloud	Vendor-hosted cloud
Best for	Marketers and product teams needing detailed user behavior insights	Existing Smartlook customers planning a move to another web or mobile behavior analytics platform
Operator	Mouseflow ApS Independent private company	Smartlook, s.r.o. Subsidiary of Cisco Systems, Inc.
Company base	Copenhagen, Denmark · European Union	Brno, Czechia · European Union
Organization scale	No comparable official organization-size figure was publicly disclosed.	No comparable official organization-size figure was publicly disclosed.
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	platform integration Recent official evidence shows a focus on platform integration.
Key features	Session replay Click, scroll, and movement heatmaps Conversion funnels Journey analytics Form analytics Friction and error detection Feedback surveys Mina AI	Web and mobile session replay Heatmaps Funnels Event analytics Crash reports User identification Mobile app analytics
Important considerations	Monthly session allowances, website projects, funnels, and retention rise by tier; tracking stops when the session allowance is exhausted.	Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.
Integrations	Shopify, WordPress	Shopify, WordPress
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-27.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	Mouseflow	Smartlook
AI insights	Listed	Not listed
App analytics	Not listed	Listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Listed
CCPA compliant	Listed	Not listed
Cross-device tracking	Listed	Listed
Custom reports	Listed	Not listed
Data export	Listed	Listed
E-commerce tracking	Listed	Not listed
Error tracking	Listed	Listed
Event tracking	Listed	Listed
Free plan	Listed	Not listed
Funnels	Listed	Listed
GDPR compliant	Listed	Not listed
Goals	Listed	Not listed
Heatmaps	Listed	Listed
Integrations	Listed	Listed
Real-time data	Listed	Not listed
Retention analytics	Listed	Listed
Revenue tracking	Listed	Not listed
Session recordings	Listed	Listed
Surveys	Listed	Not listed
User feedback	Listed	Not listed
User segments	Listed	Listed

Full details: Mouseflow Full details: Smartlook