Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Large enterprises with complex digital ecosystems
Important considerations: Pricing requires a tailored quote and total cost commonly includes implementation, governance, training, integrations, and specialist resources.
Existing Smartlook customers planning a move to another web or mobile behavior analytics platform
Important considerations: Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.
| Attribute | Adobe Analytics | Smartlook |
|---|---|---|
| Overview | Adobe's enterprise analytics suite for customer journey, campaign, content, and digital analytics use cases across web, mobile, and cross-channel customer experience programs. | A web and mobile behavior analytics product with session recordings, heatmaps, funnels, events, and crash reports. Smartlook reached end of sale on May 31, 2026 and is no longer available to new customers. |
| Pricing | Contact for custom pricing | No new subscriptions since May 31, 2026. Renewals and expansions end August 31, 2026. |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Large enterprises with complex digital ecosystems | Existing Smartlook customers planning a move to another web or mobile behavior analytics platform |
| Operator | Adobe Inc. Independent public company | Smartlook, s.r.o. Subsidiary of Cisco Systems, Inc. |
| Company base | San Jose, United States · United States | Brno, Czechia · European Union |
| Organization scale | 31,360 employees · operator, as of 28 Nov 2025 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | platform integration Recent official evidence shows a focus on platform integration. |
| Key features |
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| Important considerations | Pricing requires a tailored quote and total cost commonly includes implementation, governance, training, integrations, and specialist resources. | Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027. |
| Integrations | Adobe Experience Cloud, Salesforce, Marketo | Shopify, WordPress |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-27. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Adobe Analytics | Smartlook |
|---|---|---|
| AI insights | Listed | Not listed |
| App analytics | Not listed | Listed |
| Audience insights | Listed | Not listed |
| Behavior analytics | Not listed | Listed |
| Cross-device tracking | Not listed | Listed |
| Custom reports | Listed | Not listed |
| Data export | Not listed | Listed |
| Enterprise | Listed | Not listed |
| Error tracking | Not listed | Listed |
| Event tracking | Not listed | Listed |
| Funnels | Not listed | Listed |
| Heatmaps | Not listed | Listed |
| Integrations | Not listed | Listed |
| Personalization | Listed | Not listed |
| Retention analytics | Not listed | Listed |
| Session recordings | Not listed | Listed |
| User segments | Not listed | Listed |