| Overview |
A product experience and digital adoption platform combining product analytics, retroactive page and feature tagging, funnels, paths, retention, session replay, in-app guides, NPS and other sentiment tools, roadmaps, and AI-assisted insights. | A privacy-first analytics and data activation suite for regulated organizations, combining web and mobile analytics, tag management, consent management, customer journeys, ecommerce reporting, and real-time audience activation. |
| Pricing |
Free plan for up to 500 monthly active users; paid Base, Core, and Ultimate plans use custom MAU- and module-based pricing; full-platform trial lasts 30 days | Business starts at €36/month for up to 2M monthly actions and 20 domains; Enterprise starts at €366/month billed annually |
| Deployment |
Vendor-hosted cloud | Vendor-hosted cloud |
| Best for |
Product, customer success, and digital adoption teams that need analytics plus in-app guidance, feedback, and enterprise governance | Regulated businesses and public organizations that need privacy controls, consent management, and detailed first-party analytics |
| Operator |
Pendo.io, Inc.
Independent private company | Piwik PRO SA
Subsidiary of Cookie Information Group |
| Company base |
Raleigh, United States · United States | Wrocław, Poland · European Union |
| Organization scale |
at least 850 employees · operator, as of 13 Aug 2026 | about 200 team members · operator, as of 13 Aug 2026 |
| Recent direction |
AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. | platform integration
Recent official evidence shows a focus on platform integration. |
| Key features |
- Product usage analytics
- Retroactive page and feature tagging
- Funnels and paths
- Retention and portfolio health
- Session replay
- In-app guides and resource centers
- NPS and sentiment surveys
- Roadmaps and product discovery
- AI-assisted insights
- Web and mobile support
|
- Web and mobile analytics
- Tag Manager
- Consent Management Platform
- Data activation
- Ecommerce and journey analytics
- Custom reports and dashboards
- Heatmaps and clickmaps
- Anonymous tracking
- Raw-data API and exports
|
| Important considerations |
Paid prices are not public and depend on monthly active users and selected modules. Session Replay is not included in every plan, and Pendo Free stops creation of new guides, NPS surveys, or segments above 500 MAUs. | Piwik PRO is vendor-hosted in public or private cloud rather than a do-it-yourself self-hosted product. Session logs and heatmaps are available, but it is not a session-replay platform. |
| Integrations |
Salesforce, Slack, Jira, Segment, Snowflake, Zendesk, HubSpot, Microsoft Teams | Google Ads, Google Search Console, Looker Studio, Power BI, Consent platforms |
| Fact check |
We checked this information against official vendor sources on 2026-08-09. |
We checked this information against official vendor sources on 2026-08-08. |