| Overview |
An automatic product analytics platform, now part of Contentsquare, that focuses on low-code event capture, funnels, journeys, enrichment, and enterprise-ready data governance. | A product experience and digital adoption platform combining product analytics, retroactive page and feature tagging, funnels, paths, retention, session replay, in-app guides, NPS and other sentiment tools, roadmaps, and AI-assisted insights. |
| Pricing |
Free up to 10K monthly sessions; Growth is self-serve; Pro and Premier are custom-priced, with replay and heatmaps sold as add-ons | Free plan for up to 500 monthly active users; paid Base, Core, and Ultimate plans use custom MAU- and module-based pricing; full-platform trial lasts 30 days |
| Deployment |
Vendor-hosted cloud | Vendor-hosted cloud |
| Best for |
Product teams and marketers who want automatic tracking and user behavior insights | Product, customer success, and digital adoption teams that need analytics plus in-app guidance, feedback, and enterprise governance |
| Operator |
Heap Inc.
Subsidiary of Content Square SAS | Pendo.io, Inc.
Independent private company |
| Company base |
San Francisco, United States · United States | Raleigh, United States · United States |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | at least 850 employees · operator, as of 13 Aug 2026 |
| Recent direction |
suite consolidation
Recent official evidence shows a focus on suite consolidation. | AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
- Automatic event capture
- Funnels and journeys
- Retention analysis
- Session replay
- Heatmaps
- Error analysis
- Data enrichment
- Warehouse connections
|
- Product usage analytics
- Retroactive page and feature tagging
- Funnels and paths
- Retention and portfolio health
- Session replay
- In-app guides and resource centers
- NPS and sentiment surveys
- Roadmaps and product discovery
- AI-assisted insights
- Web and mobile support
|
| Important considerations |
Session replay, heatmaps, and error analysis are add-ons on Pro and Premier; pricing above Growth is custom. | Paid prices are not public and depend on monthly active users and selected modules. Session Replay is not included in every plan, and Pendo Free stops creation of new guides, NPS surveys, or segments above 500 MAUs. |
| Integrations |
Segment, Salesforce | Salesforce, Slack, Jira, Segment, Snowflake, Zendesk, HubSpot, Microsoft Teams |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-09. |