Choose FullStory if
Mid-to-large product teams and UX researchers
Capabilities only listed for FullStory
Important considerations: Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based.
FullStory vs Heap comparison
Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Which platform fits your needs?
Choose Heap if
Product teams and marketers who want automatic tracking and user behavior insights
Capabilities only listed for Heap
Important considerations: Session replay, heatmaps, and error analysis are add-ons on Pro and Premier; pricing above Growth is custom.
Shared capabilities
GDPR compliant
CCPA compliant
Free plan
Real-time data
E-commerce tracking
App analytics
Event tracking
Behavior analytics
Funnels
Revenue tracking
Audience insights
User segments
Session recordings
Heatmaps
Goals
Data export
Integrations
Custom reports
AI insights
Retention analytics
Cohort analysis
Cross-device tracking
| Attribute | FullStory | Heap |
|---|---|---|
| Overview | A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile. | An automatic product analytics platform, now part of Contentsquare, that focuses on low-code event capture, funnels, journeys, enrichment, and enterprise-ready data governance. |
| Pricing | Fullstory Free includes 30,000 monthly sessions and 12 months of analytics retention; Business, Advanced, and Enterprise pricing is quote-based | Free up to 10K monthly sessions; Growth is self-serve; Pro and Premier are custom-priced, with replay and heatmaps sold as add-ons |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Mid-to-large product teams and UX researchers | Product teams and marketers who want automatic tracking and user behavior insights |
| Operator | Fullstory, Inc. Independent private company | Heap Inc. Subsidiary of Content Square SAS |
| Company base | Atlanta, United States · United States | San Francisco, United States · United States |
| Organization scale | at least 200 employees · operator, as of 5 May 2020 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | suite consolidation Recent official evidence shows a focus on suite consolidation. |
| Key features |
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| Important considerations | Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based. | Session replay, heatmaps, and error analysis are add-ons on Pro and Premier; pricing above Growth is custom. |
| Integrations | Segment, Salesforce, CRMs, Dev tools | Segment, Salesforce |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-08. |
Capability matrix
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | FullStory | Heap |
|---|---|---|
| A/B testing | Not listed | Listed |
| AI insights | Listed | Listed |
| App analytics | Listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Listed | Listed |
| Cohort analysis | Listed | Listed |
| Cross-device tracking | Listed | Listed |
| Custom reports | Listed | Listed |
| Data export | Listed | Listed |
| E-commerce tracking | Listed | Listed |
| Error tracking | Listed | Not listed |
| Event tracking | Listed | Listed |
| Free plan | Listed | Listed |
| Funnels | Listed | Listed |
| GDPR compliant | Listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Listed | Listed |
| Integrations | Listed | Listed |
| Real-time data | Listed | Listed |
| Retention analytics | Listed | Listed |
| Revenue tracking | Listed | Listed |
| Session recordings | Listed | Listed |
| User segments | Listed | Listed |