Heap vs Smartlook comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Heap if

Product teams and marketers who want automatic tracking and user behavior insights

Capabilities only listed for Heap

GDPR compliant CCPA compliant Free plan Real-time data E-commerce tracking Revenue tracking Audience insights A/B testing Goals Custom reports AI insights Cohort analysis

Important considerations: Session replay, heatmaps, and error analysis are add-ons on Pro and Premier; pricing above Growth is custom.

Choose Smartlook if

Existing Smartlook customers planning a move to another web or mobile behavior analytics platform

Capabilities only listed for Smartlook

Error tracking

Important considerations: Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.

Shared capabilities

App analytics Event tracking Behavior analytics Funnels User segments Session recordings Heatmaps Data export Integrations Retention analytics Cross-device tracking

Attribute	Heap	Smartlook
Overview	An automatic product analytics platform, now part of Contentsquare, that focuses on low-code event capture, funnels, journeys, enrichment, and enterprise-ready data governance.	A web and mobile behavior analytics product with session recordings, heatmaps, funnels, events, and crash reports. Smartlook reached end of sale on May 31, 2026 and is no longer available to new customers.
Pricing	Free up to 10K monthly sessions; Growth is self-serve; Pro and Premier are custom-priced, with replay and heatmaps sold as add-ons	No new subscriptions since May 31, 2026. Renewals and expansions end August 31, 2026.
Deployment	Vendor-hosted cloud	Vendor-hosted cloud
Best for	Product teams and marketers who want automatic tracking and user behavior insights	Existing Smartlook customers planning a move to another web or mobile behavior analytics platform
Operator	Heap Inc. Subsidiary of Content Square SAS	Smartlook, s.r.o. Subsidiary of Cisco Systems, Inc.
Company base	San Francisco, United States · United States	Brno, Czechia · European Union
Organization scale	No comparable official organization-size figure was publicly disclosed.	No comparable official organization-size figure was publicly disclosed.
Recent direction	suite consolidation Recent official evidence shows a focus on suite consolidation.	platform integration Recent official evidence shows a focus on platform integration.
Key features	Automatic event capture Funnels and journeys Retention analysis Session replay Heatmaps Error analysis Data enrichment Warehouse connections	Web and mobile session replay Heatmaps Funnels Event analytics Crash reports User identification Mobile app analytics
Important considerations	Session replay, heatmaps, and error analysis are add-ons on Pro and Premier; pricing above Growth is custom.	Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.
Integrations	Segment, Salesforce	Shopify, WordPress
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-27.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	Heap	Smartlook
A/B testing	Listed	Not listed
AI insights	Listed	Not listed
App analytics	Listed	Listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Listed
CCPA compliant	Listed	Not listed
Cohort analysis	Listed	Not listed
Cross-device tracking	Listed	Listed
Custom reports	Listed	Not listed
Data export	Listed	Listed
E-commerce tracking	Listed	Not listed
Error tracking	Not listed	Listed
Event tracking	Listed	Listed
Free plan	Listed	Not listed
Funnels	Listed	Listed
GDPR compliant	Listed	Not listed
Goals	Listed	Not listed
Heatmaps	Listed	Listed
Integrations	Listed	Listed
Real-time data	Listed	Not listed
Retention analytics	Listed	Listed
Revenue tracking	Listed	Not listed
Session recordings	Listed	Listed
User segments	Listed	Listed

Full details: Heap Full details: Smartlook