Hotjar vs Smartlook comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Hotjar if

Marketers, product teams, and UX researchers who need qualitative behavior data and feedback workflows

Capabilities only listed for Hotjar

GDPR compliant CCPA compliant Free plan Real-time data E-commerce tracking Revenue tracking Audience insights User feedback Surveys Polls Goals Custom reports AI insights

Important considerations: Hotjar is now sold through Contentsquare packaging; session allowances, retention, and feature access vary by product and tier.

Choose Smartlook if

Existing Smartlook customers planning a move to another web or mobile behavior analytics platform

Capabilities only listed for Smartlook

App analytics Error tracking Retention analytics Cross-device tracking

Important considerations: Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.

Shared capabilities

Event tracking Behavior analytics Funnels User segments Session recordings Heatmaps Data export Integrations

Attribute	Hotjar	Smartlook
Overview	A behavior analytics and user feedback product, now positioned within Contentsquare, focused on session replay, heatmaps, surveys, interviews, and journey optimization for UX and growth teams.	A web and mobile behavior analytics product with session recordings, heatmaps, funnels, events, and crash reports. Smartlook reached end of sale on May 31, 2026 and is no longer available to new customers.
Pricing	Contentsquare Free is available; Digital Experience Analytics Growth starts at $49/month, with 20% off annual billing; higher tiers are custom	No new subscriptions since May 31, 2026. Renewals and expansions end August 31, 2026.
Deployment	Vendor-hosted cloud	Vendor-hosted cloud
Best for	Marketers, product teams, and UX researchers who need qualitative behavior data and feedback workflows	Existing Smartlook customers planning a move to another web or mobile behavior analytics platform
Operator	Hotjar Limited Subsidiary of Content Square SAS	Smartlook, s.r.o. Subsidiary of Cisco Systems, Inc.
Company base	St Julian's, Malta · European Union	Brno, Czechia · European Union
Organization scale	at least 190 team members · operator, as of 1 Sep 2021	No comparable official organization-size figure was publicly disclosed.
Recent direction	suite consolidation Recent official evidence shows a focus on suite consolidation.	platform integration Recent official evidence shows a focus on platform integration.
Key features	Session replay Zone-based heatmaps Journey analysis Funnels Surveys and feedback Interviews AI-assisted insights Integrations and exports	Web and mobile session replay Heatmaps Funnels Event analytics Crash reports User identification Mobile app analytics
Important considerations	Hotjar is now sold through Contentsquare packaging; session allowances, retention, and feature access vary by product and tier.	Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.
Integrations	Shopify, WordPress	Shopify, WordPress
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-27.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	Hotjar	Smartlook
AI insights	Listed	Not listed
App analytics	Not listed	Listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Listed
CCPA compliant	Listed	Not listed
Cross-device tracking	Not listed	Listed
Custom reports	Listed	Not listed
Data export	Listed	Listed
E-commerce tracking	Listed	Not listed
Error tracking	Not listed	Listed
Event tracking	Listed	Listed
Free plan	Listed	Not listed
Funnels	Listed	Listed
GDPR compliant	Listed	Not listed
Goals	Listed	Not listed
Heatmaps	Listed	Listed
Integrations	Listed	Listed
Polls	Listed	Not listed
Real-time data	Listed	Not listed
Retention analytics	Not listed	Listed
Revenue tracking	Listed	Not listed
Session recordings	Listed	Listed
Surveys	Listed	Not listed
User feedback	Listed	Not listed
User segments	Listed	Listed

Full details: Hotjar Full details: Smartlook