FullStory vs Smartlook comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose FullStory if

Mid-to-large product teams and UX researchers

Capabilities only listed for FullStory

GDPR compliant CCPA compliant Free plan Real-time data E-commerce tracking Revenue tracking Audience insights Goals Custom reports AI insights Cohort analysis

Important considerations: Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based.

Choose Smartlook if

Existing Smartlook customers planning a move to another web or mobile behavior analytics platform

Capabilities only listed for Smartlook

No unique capabilities in the current taxonomy.

Important considerations: Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.

Shared capabilities

App analytics Event tracking Behavior analytics Funnels Error tracking User segments Session recordings Heatmaps Data export Integrations Retention analytics Cross-device tracking

Attribute	FullStory	Smartlook
Overview	A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile.	A web and mobile behavior analytics product with session recordings, heatmaps, funnels, events, and crash reports. Smartlook reached end of sale on May 31, 2026 and is no longer available to new customers.
Pricing	Fullstory Free includes 30,000 monthly sessions and 12 months of analytics retention; Business, Advanced, and Enterprise pricing is quote-based	No new subscriptions since May 31, 2026. Renewals and expansions end August 31, 2026.
Deployment	Vendor-hosted cloud	Vendor-hosted cloud
Best for	Mid-to-large product teams and UX researchers	Existing Smartlook customers planning a move to another web or mobile behavior analytics platform
Operator	Fullstory, Inc. Independent private company	Smartlook, s.r.o. Subsidiary of Cisco Systems, Inc.
Company base	Atlanta, United States · United States	Brno, Czechia · European Union
Organization scale	at least 200 employees · operator, as of 5 May 2020	No comparable official organization-size figure was publicly disclosed.
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	platform integration Recent official evidence shows a focus on platform integration.
Key features	Session replay Heatmaps Funnels Product analytics Error and frustration signals Segmentation Web and mobile capture StoryAI on paid plans	Web and mobile session replay Heatmaps Funnels Event analytics Crash reports User identification Mobile app analytics
Important considerations	Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based.	Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.
Integrations	Segment, Salesforce, CRMs, Dev tools	Shopify, WordPress
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-27.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	FullStory	Smartlook
AI insights	Listed	Not listed
App analytics	Listed	Listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Listed
CCPA compliant	Listed	Not listed
Cohort analysis	Listed	Not listed
Cross-device tracking	Listed	Listed
Custom reports	Listed	Not listed
Data export	Listed	Listed
E-commerce tracking	Listed	Not listed
Error tracking	Listed	Listed
Event tracking	Listed	Listed
Free plan	Listed	Not listed
Funnels	Listed	Listed
GDPR compliant	Listed	Not listed
Goals	Listed	Not listed
Heatmaps	Listed	Listed
Integrations	Listed	Listed
Real-time data	Listed	Not listed
Retention analytics	Listed	Listed
Revenue tracking	Listed	Not listed
Session recordings	Listed	Listed
User segments	Listed	Listed

Full details: FullStory Full details: Smartlook