Pendo vs Smartlook comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Pendo if

Product, customer success, and digital adoption teams that need analytics plus in-app guidance, feedback, and enterprise governance

Capabilities only listed for Pendo

Free plan Audience insights User feedback Surveys Personalization Goals Custom reports AI insights Cohort analysis Enterprise Web analytics

Important considerations: Paid prices are not public and depend on monthly active users and selected modules. Session Replay is not included in every plan, and Pendo Free stops creation of new guides, NPS surveys, or segments above 500 MAUs.

Choose Smartlook if

Existing Smartlook customers planning a move to another web or mobile behavior analytics platform

Capabilities only listed for Smartlook

Error tracking Heatmaps

Important considerations: Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.

Shared capabilities

App analytics Event tracking Behavior analytics Funnels User segments Session recordings Data export Integrations Retention analytics Cross-device tracking

Attribute	Pendo	Smartlook
Overview	A product experience and digital adoption platform combining product analytics, retroactive page and feature tagging, funnels, paths, retention, session replay, in-app guides, NPS and other sentiment tools, roadmaps, and AI-assisted insights.	A web and mobile behavior analytics product with session recordings, heatmaps, funnels, events, and crash reports. Smartlook reached end of sale on May 31, 2026 and is no longer available to new customers.
Pricing	Free plan for up to 500 monthly active users; paid Base, Core, and Ultimate plans use custom MAU- and module-based pricing; full-platform trial lasts 30 days	No new subscriptions since May 31, 2026. Renewals and expansions end August 31, 2026.
Deployment	Vendor-hosted cloud	Vendor-hosted cloud
Best for	Product, customer success, and digital adoption teams that need analytics plus in-app guidance, feedback, and enterprise governance	Existing Smartlook customers planning a move to another web or mobile behavior analytics platform
Operator	Pendo.io, Inc. Independent private company	Smartlook, s.r.o. Subsidiary of Cisco Systems, Inc.
Company base	Raleigh, United States · United States	Brno, Czechia · European Union
Organization scale	at least 850 employees · operator, as of 13 Aug 2026	No comparable official organization-size figure was publicly disclosed.
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	platform integration Recent official evidence shows a focus on platform integration.
Key features	Product usage analytics Retroactive page and feature tagging Funnels and paths Retention and portfolio health Session replay In-app guides and resource centers NPS and sentiment surveys Roadmaps and product discovery AI-assisted insights Web and mobile support	Web and mobile session replay Heatmaps Funnels Event analytics Crash reports User identification Mobile app analytics
Important considerations	Paid prices are not public and depend on monthly active users and selected modules. Session Replay is not included in every plan, and Pendo Free stops creation of new guides, NPS surveys, or segments above 500 MAUs.	Paid support ends August 31, 2027. Export required data before your paid plan expires: historical data does not migrate to Splunk automatically. The platform and remaining data are scheduled for removal on September 30, 2027.
Integrations	Salesforce, Slack, Jira, Segment, Snowflake, Zendesk, HubSpot, Microsoft Teams	Shopify, WordPress
Fact check	We checked this information against official vendor sources on 2026-08-09.	We checked this information against official vendor sources on 2026-08-27.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	Pendo	Smartlook
AI insights	Listed	Not listed
App analytics	Listed	Listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Listed
Cohort analysis	Listed	Not listed
Cross-device tracking	Listed	Listed
Custom reports	Listed	Not listed
Data export	Listed	Listed
Enterprise	Listed	Not listed
Error tracking	Not listed	Listed
Event tracking	Listed	Listed
Free plan	Listed	Not listed
Funnels	Listed	Listed
Goals	Listed	Not listed
Heatmaps	Not listed	Listed
Integrations	Listed	Listed
Personalization	Listed	Not listed
Retention analytics	Listed	Listed
Session recordings	Listed	Listed
Surveys	Listed	Not listed
User feedback	Listed	Not listed
User segments	Listed	Listed
Web analytics	Listed	Not listed

Full details: Pendo Full details: Smartlook